Privacy Changes and the Future of Marketing

Skill Level

Intermediate

Learning Track

Keynote

CompliancePrivacy

Disappearing cookies. Email open obfuscation. Email address anonymization. IP blindness. These privacy changes are not future possibilities. They are here. It’s not regulation that’s driving privacy — it’s the technology movers and shakers who are shaping the future of online marketing, including email marketing.

This session will discuss recent changes, what the future holds, and how marketers can stay relevant to their audiences and to their stakeholders as change happens.

About the Author

Joel

Odom

Product Management Director

Salesforce Pardot

Joel Odom is a Product Management Director at Salesforce Pardot where he is responsible for cybersecurity and privacy from a product perspective. His primary job is to ensure that Pardot remains the marketing automation leader in trust, security and privacy. He routinely works with his fellow Product Managers, Engineering Teams, and Salesforce Security to ensure customer security and success in his areas of responsibility.