Salesforce Flows 101 For Marketers

Skill Level

Beginner

Learning Track

Admin
AutomationsData ManagementSales Cloud

Have you heard of Salesforce flows? Have you seen what they can do? If not, you are not alone. Flows have taken the Salesforce ecosystem by storm.

Join us as we walk you through an introduction to Salesforce Flow 101 that is tailored to the needs of marketers. We’ll cover terminology and show you quick wins to implement in your org (with the support of your Salesforce admin) to reduce friction between sales and marketing teams. You can also supplement your marketing automation with the flow ideas we will showcase during the session.

Key areas we will cover include:

  • Setting up qualification questions using on-screen flows
  • Transferring data from one field to another on the same/different object(s)
  • Triggering field updates based on specific actions

 

 

About the Author

Heather
Rinke
Sercante

Heather Rinke is the Salesforce Product Director at Sercante, where she keeps the team on top of Salesforce platform updates and best practices in order to help clients achieve the maximum value from their technology investment. Today, Heather holds 17 Salesforce certifications and Partner Accredited Professional designations. Her motivation is to deliver kick-ass solutions for clients and to support her team at Sercante as they learn and grow in the Salesforce ecosystem.

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