Scrappy Attribution for SMB Marketing Teams

Skill Level

Intermediate

Learning Track

Data & Analytics
SMBStrategy

Join us as we dive into “Scrappy Attribution” for SMB-to-MM marketing teams. Take your first steps in your marketing attribution journey, and effectively measure marketing impact without costly tools.

In this session, we will:
– Discover strategies to instill an attribution mindset within your team.
– Learn how to position attribution as a vital decision-making tool.
– Deep-dive into low-cost methods to track marketing influence.
– Examine real-world examples to showcase practical applications of these strategies.

Gain insights into leveraging Salesforce data to map your marketing ROI. Don’t miss this opportunity to maximize your marketing efforts in a do-more-with-less environment.

About the Author

Rachel
Noble-Squire
Founder & Principal Consultant
MOBI Solutions

Rachel Noble-Squire is the Founder and Principal Consultant of MOBI Solutions, where she leverages her extensive experience in the MarTech industry to help organizations build scalable and measurable MOPS functions. A 2x Marketo champion, she is passionate about uncovering actionable insights to drive GTM strategies forward. She is active in the RevOps/MOPS community and mentors early-career professionals.

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