Streamline Your Campaign Architecture & Attribution With These Best Practices

Skill Level


Learning Track

Data & Analytics

In this session, we’ll explore Account Engagement tracking with Salesforce Campaigns, and we’ll share best practices for setting up campaign hierarchies.

Attendees will learn how to leverage Campaigns for ROI and attribution. Then, we’ll top it off with a discussion of AI-driven analysis with Einstein Attribution.

About the Author

Cypress Learning Solutions, Inc

Brandon Walton is a highly accomplished technical consultant and entrepreneur, renowned for his expertise in the technology industry. With a successful career spanning over several years, he has worked with prestigious organizations such as Microsoft, Amazon, and the Bill & Melinda Gates Foundation.

Throughout his tenure as a technical consultant, Brandon has demonstrated exceptional skill in advising and assisting clients in leveraging cutting-edge technologies to drive their businesses forward. His deep understanding of the industry coupled with his ability to navigate complex technical landscapes has earned him a stellar reputation among his peers.

In 2018, Brandon took a bold step and founded his own consulting firm, which quickly gained recognition for its innovative solutions and client-centric approach. As the CEO and visionary behind the company, he has been instrumental in helping numerous businesses achieve digital transformation, optimize their processes, and elevate their technological capabilities.

Having worked closely with major players in the tech industry, Brandon has gained invaluable insights into the latest trends and emerging technologies that are shaping the digital landscape. He is a sought-after speaker and has delivered captivating presentations and keynote speeches at various national and international conferences, sharing his wealth of knowledge with industry professionals and enthusiasts alike.

Beyond his professional achievements, Brandon is known for his passion for giving back to the community. He actively supports various charitable organizations and initiatives, aligning with his belief in using technology as a force for positive change.

With his wealth of experience, entrepreneurial spirit, and commitment to innovation, Brandon continues to inspire and empower individuals and businesses to embrace technology and thrive in the digital age. His upcoming talk promises to be a captivating exploration of the transformative power of technology and its potential to revolutionize industries and drive positive societal impact.

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