Skill Level
Learning Track
Top brands are using Customer Data Platform (CDP) to make every customer interaction smarter, easier, and more efficient. Learn how to unify data to build a single source of truth and drive personalization at scale.
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Jenny Smith is a Senior Success Architect on the Global Readiness team focusing on partnering with Salesforce’s top strategic customers to solve for their most complex Multi-Cloud and CDP use cases. Jenny has spent the past 12 years in the Salesforce ecosystem focusing on helping customers with implementation and data integration driving customers to optimize and capitalize on their platform investments.
Jill Katz has 12+ years of experience in the digital marketing and advertising technology industry. As a Senior Success Architect specializing in Marketing Cloud and CDP, she is focused on partnering with customers to use technology and data-driven insights to drive business results and realize maximum value from their technology investments. Prior to joining Salesforce, Jill spent 8 years working at marketing technology startups across customer success, operations and product strategy.
Andrew Lee is a Product Marketing Manager for Salesforce Marketing Cloud, focusing on the Customer Data Platform (CDP). He sits at the intersection of marketing, sales, and product teams to drive product messaging and positioning, product launches, strategic events, enablement, and more. Andrew is passionate about leveraging data and storytelling to change the way people view and use technology.
