Eloqua and Pardot are two of the biggest marketing automation tools out there. Both focus on B2B relationships and provide advanced features to ramp up your email marketing and lead management, making them both ideal tools for businesses with specific needs.
In this ParDreamin’ session, you’ll learn about why companies make the switch from Eloqua, how Eloqua stacks up against Pardot when complicated tasks arise, and best practices for overcoming the hurdles.
- Benefits of Pardot over Eloqua
- Honest truth of what is better with Eloqua and how to deal with it in Pardot
- Lessons learned, costs, challenges
- Best practices for implementation and pitfalls