Speaker 0: Alright.

Speaker 1: Let me share. Alright, MarDreamin. Welcome. Um, Um, if I got to see you this morning, thank you for coming back to this session. Hopefully, that influenced their decision. But, uh, welcome to the feature of email marketing and trends panel. Um, again, hi. My name is Marcus Juran. I am a marketing manager over at Sercante and also your host for today here at MarDreaming. Um, again, depending on where you’re joining us from, thank you. Um, feel free to throw in the chat. Um, if you are using a specific ESP or mark, uh, marketing automation platform, go ahead and throw it in there and tell us, you know, who what team you’re repping, Pardot, Eloqua, HubSpot, um, if you’re using Litmus, email, um, emails on asset to render your, um, your emails, etcetera. Today, we are gonna be hearing from three trailblazers who are here to share their experiences, uh, with the changes on the email marketing landscape. So this session, what we’re gonna really be hovering over is gonna be things, uh, shifts in the market share, privacy and regulation, design trends and changes in those. Of course, AI can can have a marketing this year without AI and a couple of other things. Our goals for the whole event, including this session, is to help you define what the future of marketing looks like for you. Right? Again, we’ll share trends insights. But at the end of the day, you’re gonna do some experimentation. You’re gonna do what’s best for you. If you guys have any questions, uh, please please use the chat, and we’ll try to stop throughout the presentation to, um, make sure that we answer those. Or you can also connect with the panelists and myself on LinkedIn. So I’m throwing my LinkedIn, uh, link here in the chat, so please go ahead and do that. We’re gonna go ahead and launch a quick, um, poll. Let’s see. Oops. We’re oh, there we go. Um, well, I guess it vanished. That’s a bummer. Okay. Well, we don’t have the poll for today. It’s all good. Um, so just go ahead and, uh, tell us your, uh, biggest obstacle when it comes to email marketing. Is it, um, putting stuff together? Is it, um, is it orchestrating across multiple teams? Are we having difficulties maybe using, uh, segmentation best practices? Um, are we not getting those opens that we’re looking for? And while you guys do that, I’m gonna go ahead and invite, uh, the rest of our panelists. Natalie is here with us, uh, to please join me on the stage. We have Katie, we have Tyler McCourt, we have Peggy, and then we have Natalie Jackson. Thank you all for joining us.

Speaker 2: Thank you for having us.

Speaker 3: Yeah. Thanks for having us.

Speaker 1: I wanna do a quick, uh, shout out to our sponsors. Like I mentioned, we’re, uh, without them, this event wouldn’t be possible. Um, Stanso is actually, uh, somebody who is, uh, in the email marketing space, so feel free to check out their booth on their marketing resources. They have a couple of case studies and some helpful tools for you under that marketing resources tab. So, again, we have our our three fabulous panelists here. Um, we have Katie who’s, uh, more on the front end development side of email marketing. We have Natalie Jackson who is director of demand gen and obviously having to do a lot with email marketing from a operations perspective. And then we have Tyler McCord, uh, practice area manager in marketing automation for his organization, working with a lot of customers across different marketing automation platforms and ESPs, uh, to make sure that they have the best results that they can. Um, so that’s who we have here in the in the panel today. Um, there we go. Flash. Flash. Flash. Um, so we’re gonna go into, um, our first theme for today, market changes. So, um, Chris, who is our our moderator for today here in the chat, um, is gonna be sharing with you guys, uh, a link for um, the Littmann’s report that came out earlier this year, uh, where we’re gonna be pulling some of the statistics off for today. So today, we’re gonna be talking about just very high level email service providers, uh, 2023 market share. So this came out straight from the litmus report, right, where they have a sample size of sending over 19,000,000,000 emails, right, over twenty twenty two. So that’s quite a bit of a dataset, and we’re noticing these trends. Now in their report, they split up marketing cloud engagement and marketing cloud account engagement. But together, they’re 35%. Uh, marketing cloud engagement right now is about 27% based on, again, their sample size. Um, but here’s here’s some cool numbers. Right? So we’re noticing, obviously, Salesforce kinda, like, dominating there. Mailchimp shortly after that. Then we have HubSpot, Constant Contact, and Marketo, um, towards the tail end of that, which is still pretty big, um, you know, in terms of volume of users. Um, but this is just from that limits 2023 report. Um, let me go ahead and grab that, um, that link for everybody and post it so everybody has access to that report. But, uh, just looking off this, Natalie, Katie, Tyler, do you guys have any, um, any immediate surprises here or any comments on this, uh, on this chart?

Speaker 3: I wouldn’t say any surprises. I’d definitely be interested to actually see the Salesforce marketing cloud one broke out between marketing cloud and account engagement now because I’m assuming that those have now been combined up into one number. Because, I mean, we all know Salesforce very well. We know kind of what this cost and all that. So for it to to be at this this high of a level kinda surprises me a little bit just based on what I’m seeing kind of around different industries as far as costs and things like that. So, um, it’s just yeah. It’s it’s I just I’d like to see that kinda more broken out, but that’s probably in a different kinda report. Gotcha.

Speaker 1: Thanks, Tyler. Alright. Yeah.

Speaker 0: It’s it’s interesting. Um, it’s interesting just to think about, like, the the sizes of email teams that you might be looking at here as well. Right? Like, you look at something like Marketo, it’s gonna take a ton of people and resources in order to execute on that. Um, and so I it it always like, I always wonder, like, how many people companies are allocating to email. And it I think, like and, Tyler, you probably see this more than anybody. There’s a big gamut of, like, companies that are all in on email and are like, yes. Email is a viable channel that requires its own resources and experts. And then there’s, like, also on the other end of the spectrum, a subset of companies that are like, so, you know, like, one person’s probably fine and they’ll figure it out. You know? So, um, I almost look at, like, the the marketing cloud there at the the bulk of it is, like, companies are sort of in between those two. Like, email is important. Yes. It requires at least a few people, but, like, maybe not a team of 20 or something like that.

Speaker 1: 100%. Yeah. And and it also, um, puts it to question, like, are these all Littmann’s customers? Mhmm. Um, right? So versus, like, is it is it truly, like, um, I think the sample size came from, like, 750, uh, like, CMOs, c level, or or VP managers. So, um, I’m wondering if those are also the people that are able to afford, you know, litmus, like, a full license versus maybe something that just comes out of the box with, like, Pardot or or maybe another, um, another builder. But let’s go ahead and move on. Thank you for those those points, both of you. Um, we’re gonna go into this, um, kinda like stat from from the report. So we’re seeing 30% of the respondents to this, uh, survey of this report that, uh, Litmus launched that their ESP is highly integrated with their MarTech. Right? So we’re talking about, uh, things like Pardot again, HubSpot, Marketo, things like that. Um, I’m gonna ask you this question, Natalie, because you being in in DemandGen, um, as a business leader, what can you do to ensure that email is more integrated into your Slack, but also your funnel?

Speaker 0: Yeah. I mean, I think, um, this is something I’ve been thinking a lot about. And and it’s interesting if you think about, like, the market share of VSPs, there are some on there that, like, just by their nature are not gonna be very well integrated into your tech stack. Like Mailchimp for example is just one that’s super difficult for you to say, oh yes, that’s fully and well integrated into my tech stack, you know? Um, I mean I think with with those of us here using marketing cloud, obviously I’m marketing cloud account engagement, um, Um, Pardot. Don’t tell him I said that. Um, you know, that’s like, um, that’s one that by its nature is gonna be tightly integrated to Salesforce. Right? So then the question that I would ask as a business leader is what else do you need in order to be successful with your sales and marketing enablement, in order to be successful with compliance, um, in order to make sure you’re maximizing your investment in other technologies? Um, I I look at this as like what I what I like to do and and this is like again something I’ve been thinking a lot about is like, do you as a marketer have a full picture of all of the data sources that are syncing to Salesforce? Not necessarily Pardot but like knowing that everything in Salesforce, unless you’ve got marketing data share set up, is thinking to Pardot, you know, I think you have a a burden to know, like, what does that mean? You know, what what are those data sources? Are they ones that should sync to Pardot? Are they ones that are emailable? Are they ones that, you know, have high value? Um, and does all those do all those data points connect? So I think that’s definitely the value there both from, like, mitigating risk, but as well as making sure you’re taking full opportunity of your investment in all of your technologies, regardless whether or not they’re true marketing technologies.

Speaker 1: Right. No. That that’s a great point. And I think where we see a lot of the frustrations on the consulting side and, Tyler, maybe you you have something to say here. Um, when we see some of customers that are perhaps a little frustrated with their marketing automation platform, like, with segmentation, things not working out. A lot of times is because things aren’t really integrated and marketers are not, um, well equipped to really use the data from their business to be able to do segmentation or, you know, personalization when it comes to email marketing. Do you have anything there that you would like to add?

Speaker 0: Oh, I mean yeah. For sure. Sorry. I don’t know if you’re attracting that

Speaker 3: if you hear it. Right.

Speaker 0: Yeah. First of all, gets hard if your data is disconnected. Tyler, I’m sure you’ve seen a lot of this in your role as well, so I won’t I won’t suck up all the oxygen on that answer.

Speaker 3: Yeah. I mean, one thing that we we find that I find a lot when I go and and work with clients and and just overall throughout my career, uh, when we really start to look at the the integration of a whole MarTech tech stack, um, then, uh, one thing that seems to get overlooked is an actual, uh, like, an actual data strategy. Where’s that data coming from? How’s that data gonna be fit in? As a marketer, do I need access to all of that data? What can I or what should I be looking at to use to market to my, um, to to market to my audience? And it all starts with that data strategy. Um, and and if you haven’t and and if you’re right now experiencing kind of, you know, segmentation issues, data issues, and things like that, I would highly recommend going back and taking a look at your data strategy and see if that needs to be adopted and changed because you might have set that up seven years ago, and, man, has the environment changed in seven years. Oh, yeah. Need to reinvent you might need to just take a look at that again.

Speaker 0: Well and, Tyler, I’m sure you see this too. Sometimes marketing’s not always aware of all of the data sources getting synced to Salesforce. Right? And so, like, you have a burden as an email marketer to ask the question of, like, where is the data coming from? How is it getting categorized? Tell me a little bit more about what sort of relationship somebody from that data source actually has with our company. Because you need to know as an email marketer, is that a source that has no preexisting relationship with us by the time it syncs to your marketing automation platform, or is it one that’s like, oh, no. No. They have a relationship. Like, technically, they’re mailable. Um, you’ve gotta have, like, that full picture of of what does that data point mean, in order to know what you can or cannot do with it in your marketing automation platform.

Speaker 1: Yep. Exactly. 100%. Um, and thank you for both of you for sharing that. I guess I must have been blind from all the the candy that I I consume for Halloween, but we ended up finding the polls tab after all. We launched the poll. Um, so, again, what is the biggest obstacle when it come that you’re facing when you, uh, uh, when it comes to email marketing? So we have strategizing over execution. I know a lot of us kinda get stuck in just, like, sending emails, emails, emails, and not really, like, creating the road map. Developing emails, Katie’s gonna talk a little bit about that a little bit later. Uh, effectively testing your emails, uh, collecting ROI. Natalie, you talked about how some organizations are all into emails and some other ones always think about it as a, like, a secondary channel to maybe picking up the phone and calling people. And then I think something that anybody in marketing operations in general or marketing struggles with is orchestration. Right? Like and not not even the tech, but just, like, making sure we’re all aligned on messaging, making sure that, like, somebody didn’t create, like, a one sheeter that wasn’t approved by marketing or whatever for sales, those types of things. Um, but we’re getting some fabulous, um, responses here. And I think right now, collecting ROI, which we’ll talk about a little bit later, and orchestrating between departments are winning for the biggest obstacles. Um, again, people can only choose one, so maybe there’s multiple there. But, um, thank you all for, um, coming in with the that feedback. Alright. We’re gonna move on. And so this this is a slightly different, uh, source again from Litmus, but they’re talking about the b to c email marketing client, um, email client market share. Excuse me. So, again, 19,000,000,000 emails are sent in this sample, kind of the top three, uh, email clients. So briefly, you know, uh, I guess, Katie, why don’t you just briefly describe, like, what’s an email client? Right? Like, what are some examples of them before we go on just to level set? Oh, I think you’re on mute. Okay. We’re gonna go ahead and move on. No worry, Kitty. Um, so Apple, Gmail, and Outlook being the the three main email clients here. And so, uh, this could potentially have some some some leeway into how we develop our emails. So we’re gonna go ahead and move on. We’re gonna talk about how we can, uh, determine which email clients to develop for, um, and should we stop developing for Outlook? That was obviously b to c, but, um, um, that that was a very small percentage. Katie, um, are you back with us?

Speaker 2: I think I am. And so, like, on the chat if that was me with the feedback because I muted myself and didn’t know how to unmute myself. Um, yeah. So what what an email obviously, what an email client is is, you know, what, uh, how you’re you’re, um, deploying your emails. So you a lot of us use, um, account engagement, um, marketing cloud, HubSpot, etcetera. So I think everyone here probably knows what that is. Um, should we no. Should we I don’t think you know, how can we determine which email clients to develop for? I think we should develop for all of them or excuse me. Uh, the email client that we’re talking about specifically here is Outlook. Um, I was thinking our email service provider. I’m so sorry. Uh, email client is Outlook, uh, Google, uh, or Gmail, uh, etcetera. Um, so yeah. No. I don’t think Outlook is not going anywhere. Um, we’re talking about, um, you know, I have not personally as Circante, we have not seen any slowdown in, um, repairing, uh, emails that are, you know, looking wonky in Outlook. Um, I would say I get probably three or four a day of requests just to fix those. But, um, I always say the top three that that I know if I develop for, uh, an email, uh, is is does it look good in all of my e Outlook clients? Does it look good in Apple? Does it look good on in Gmail? And I think if you hit those three main ones, then you should be pretty good when you run it through a litmus or an email on acid.

Speaker 1: Yeah. That that’s great. Um, and we actually have some a couple a lot of, um, emerging comments coming from the chat. Uh, one of them being, uh, it’s so hard because all your leadership checks their emails on Outlook, but your customer base is on Gmail. Right? They’re on their phones. So, like, how do you balance that? Um, but also, um, Jordan in the in the chat has a really good, uh, question. Um, they their audience is actually majority of Outlook. Right? Being probably b to b, Jordan. Hopefully, I’m not I’m not adding words to your mouth. But any tips on how to be inclusive of this email client when developing? I think we’re we’re gonna talk about that in in a second, uh, particularly around dark mode. So, Jordan, go ahead and and hang tight with that question, but we’ll we’ll come back to you.

Speaker 0: So can we go back real quick too, Marcos, just to the the breakdown? Because I think there are a couple other things that are important here for marketers to take into consideration. One, um, that I think really stands out to me is, um, that percentage of Apple and thinking about the percentage of Apple Mail privacy that’s in place and just, like, Outlook, for example, is not gonna calculate and open if you don’t download images. Right? But then on the other hand of the spectrum, Apple Mail privacy is going to pre open all images and record that as an open in order to protect the privacy of the person who has that enabled, which is to say that, like, if you’re looking at 60 to 70% of your mailable database using either Apple or Outlook, like you cannot be reporting on email opens anymore. They’re just not a viable metric. And I often say to my team, I’m like, if you wanna know your email open rate, if that’s your percentage, like just throw a dart at a number and be like, it’s whatever. It’s just not a reliable metric. The other one that I think is important for us to consider is that a lot of those mailboxes are changing how they handle, um, spam complaints and how they handle inbox placement based off of engagement. And so, like, the days in which you can just sort of blindly send to unengaged prospects and, like, hope that you’re gonna be fine because your deliverability is great is, you know, something you should be keeping in in mind. It’s a lot of those, um, have been changing their inbox placement strategies pretty aggressively in the last few months, um, such that, like, that’s something you gotta be paying attention to if you haven’t been already.

Speaker 1: 100%. And, again, uh, Natalie, if you wanna grab your LinkedIn, uh, URL and throw in the chat. But Natalie Natalie and I tend to post a lot about, um, like, changes on email marketing in general on LinkedIn, um, talking about some changes recently to Gmail and the way that they’re handling, um, things like can spam, open rates, uh, inbox placement into the different folders. Those those types of things. So definitely changing. Hannah, hopefully, I’m not mispronouncing your name. Um, why are email opens not a reliable metric? Before we open that can of worms, um, I’m gonna just very briefly say there’s been a lot of changes in the way that opens are being detected. That is really not reliable anymore, and this has been happening quite a bit over the last, like, two, three years. Um, App was one of the, I guess, biggest offenders with this where, essentially, they just say that all your emails were open if they were received by somebody from who has an Apple email. So that’s not really the the case. Um, so there Natalie’s gonna talk about this privacy and how this is affecting your numbers in a session later. So we’re gonna go ahead and just, like, stop there for on that particular topic. She just dropped her LinkedIn. But, um, not to say that you shouldn’t look at open rates. Right, Natalie? But it just shouldn’t be your primary KPI to, like, measure the effectiveness of your email of your emails or your email campaigns.

Speaker 0: Yeah. We’ll get into that a lot more of this afternoon.

Speaker 1: A 100%. So be sure to, uh, add that to your to your, um, agenda. Alright. So we talked about this design considerations just for for the sake of time here. Um, so we’re gonna go into dark mode now. So dark mode, what is it? Uh, for some applications, it is simply just a setting that you can toggle on to, um, get better legible readability, um, on on the screen. Um, right? So you can have better contrast. Uh, This is becoming more and more of a trend not only, um, for, you know, on on I on iPhones and Androids for, like, apps, but also on email marketing. And so this is a quick, um, again, chart from the same report that’s talking about when you’re we’re developing those emails. Right? Do we are we taking into consideration that some people are gonna have that setting on or toggled on for your emails, and it’s gonna change the way that that email is gonna be displayed. And from what we’re seeing from a report that was launched this year with data from last year still, so not that far away, pretty recent, A third of email marketers and developers are putting these emails together. That’s not even a thought in their head. So how does that how does that look or translate to me opening an email on my phone? Well, a couple of things. When you are building email, for example, maybe you add your logo to the top of the email, and all your company uses the same logo. It has the white background. No problem. You send it. You do a test. Looks great. But then somebody with dark mode comes about, and they see it in dark mode. And the background of the canvas of your email goes black. But now you see your logo, big square on the top of your email that is the color of the logo, but the background is white because the image that you use is white. Right? And so now it just looks like it didn’t fit. Like, they maybe you guys didn’t know how to prep that email right, things like that. But it has a lot of more indications than just a logo. Right? Um, I guess, Katie, let me loop you in here for this one. And then, uh, Tyler, do you have any, um, any insights from what you’re seeing, what your customers do? But, um, 40% of recipients are getting these emails from this report are opening their email in dark mode. How do you react to that?

Speaker 2: I think it’s, um, just as important as when, um, the phones transition to our, you know, opening your emails on your phone and every all of a sudden, all the marketers were hot and heavy to go responsive. I think it’s just as important now with the dark mode. It’s just that fast that we need to start coding for that. Um, internally, uh, for our own company, we’re like, okay. Well, we can we can target a couple of different things. We can like you said, the the logo for one. We can, you know, alternate on a couple of, uh, devices what that logo might look like. But how does that look like? What does it look like for the ones that we can’t target? So making sure that it may have a soft glow or an outline or just having that white logo outline, you know, with the box is is perfectly fine, uh, just as long as you can, you know, don’t lose it in the darkness of the dark mode. Um, so, you know, just having those conversations upfront with the designer for your company that is doing the branding and, um, just having those hard, you know, those hard discussions like, okay. This is what it’s gonna look like in, um, Outlook, and it’s gonna you know, on a certain versions of Outlook, and it’s just gonna invert the colors. Um, are those colors still gonna be on, you know, on brand? And and how is that going to you know, is is it still gonna be legible? Are the fonts gonna, you know, bleed into the background? Um, you know, those are the things that you just have to just plan upfront and, um, I definitely need, you know, make sure that you have all those discussions upfront with your design team or your branding team. Right. It’s it’s it’s definitely a hot topic. We get those all the time, um, those requests.

Speaker 1: And I’m just gonna move over here because this is what we’re talking about. But, Tyler, um, I guess, what would do you have any resources off the top of your hand that you would offer to somebody who, like, this is the first time that they’re hearing about this. Maybe they maybe in their personal life, they saw it, but they didn’t think any better. Maybe they’re like, oh, they just put a black background. Now they know that this is a setting. Like, where do we start? Right? Like, where where do we start to look for maybe examples? Um, what are the tools that maybe you guys use at the agency to, um, you know, to to test for this? Or, like, what recommendations can you give to the audience today?

Speaker 3: Yeah. Um, so the bottom line here is that dark mode is an accessibility feature, and accessibility has gained a lot of traction over the past just few years. We even now have an entire team dedicated to to accessibility within our organization. And it’s something that a lot of organizations aren’t thinking about, but it’s it’s time for for it’s time for people to start thinking about this. One, because you can actually get into some financial trouble if you are not providing accessible websites and accessible communications for for anybody who comes to your your website. Um, but two, it’s it’s just a lot of like like we saw there, 40% of I’m I’m one of them. I’ve always used dark mode on my device no matter what. Now I just I’ve known that for me, from my perspective, like, I know this email is not gonna look great on there when I test it on my mobile device, but I know when I send it to so and so, they’re using regular, they’ll be fine. And dark mode’s not even really thought of when you start to design your brand standards. You’re like, yep. This is exactly what it’s my stuff’s gonna look like on my nice, clean, off white web page. Well, now dark mode’s out here. Dark mode’s for browsers, dark mode’s for for mobile devices, dark mode’s specific in applications if you want them. And it has to be thought of as an accessibility feature, and all companies should be moving towards being a more accessible environment for all.

Speaker 1: 100%. On on accessibility. So we had a couple of questions in the chat just like, um, like, what if my logo is black? Like, how is it gonna look? Like, where do I start? Things like that. So, um, I’m I’m gonna speak for myself, but I think one of the the leaders in this is actually Litmus. Litmus has very several reports and, like, actually Litmus. Litmus has very several reports and, like, case studies and, like, even a checklist that you can go and download to tackle dark mode. Now in terms of, like, logos being a color or not being the other color or whatever, um, there’s coding that your developer can do to essentially flip when it detects certain changes, uh, on those settings that we were talking about. Um, I’m gonna go ahead and just do two more bullets here, and then we’re we’re gonna move on to the next question. But, um, if you’re curious of what your email looks like, um, if you are on an Android, specifically, because that’s what I have. When you open your email, normally, it’ll default to whatever your phone settings are. So either the background would be white or black. Um, if you’re interested in seeing the inverted, there’s three little dots on the right side. Um, and I see them in Gmail. So that’s what I’m what I’m checking in. So Android in a in Gmail, um, and you can view it in light mode. And so then it flips it to white, which is what most people see. So that is just a very, like, low bar way of checking how your design would would transfer. Um, and then the other thing is I saw a lot of accounting engagement, AKA Pardot, in the chat when we first started. So you guys are are close to my heart here. But if you are on, I believe, plus, so that’s the second out of four editions of Pardot or later. You have access to a partial license of Litmus. Litmus rendering in Pardot. Right? And we’re gonna keep saying that right, Natalie. Um, you have the option to render your emails, again, previews, um, of your emails in that you build in an account engagement or in Pardot. Um, I think it’s, um, like 30 options, and I think at least four of those show some version of dark mode. Now there’s over, like, 3,000 different devices and combinations, according to litmus that you can render. You’re not gonna worry about 100% of them. You’re gonna worry about what’s in your market share. If you don’t know if people can open your emails and or if they’re opening their emails in Apple or Outlook or things like that, Um, not a not a precise, um, metric, but you any of you are on plus additional part out. There is a report that’s out of the box after you send an email that tells you who’s opening your emails in terms of, um, I believe, email clients and versions of those. So if you’re noticing 90% is Outlook, you need to make sure your content’s, you know, being set up for Outlook or if it’s, like, on mobile. Right? So those are just some things that most of you probably already have at your disposal that you don’t have to go and buy anything, uh, for, uh, to just kinda check and get the lay of the land and then invest in resources. But if you are interested in maybe in a quick audit or somebody like that, um, tell her if you, uh, briefly come off mute and give us the name of your company, um, and start content. We help customers with, um, with dark mode. Katie is actually our lead developer when it comes to that. Tyler, if you wanna drop your your company name there too, they can also reach out to you.

Speaker 3: Yeah. We’re newer technologies. We cover everything, like, a a lot a huge scope of things. But my my practice in particular, we focus on marketing cloud and and audits within marketing cloud and work within marketing cloud. That does include some account engagement stuff. And like I said, we have an entire team dedicated to accessibility and user experience, uh, just across the board.

Speaker 1: Yeah. And this is also an excellent, uh, time to plug the Genius Bar. If you have any of those questions around email marketing, you can reach out to us, and we will, um, make sure you get an expert on email marketing to help you out with any questions that you have afterwards. So thanks, Tyler, for that. Alright. We’re gonna move into personalization. And so here with personalization, obviously, everybody wants the best, uh, experience as possible, not only on your applications, right, but also, uh, online as you’re reading stuff, including email. Um, so 64% based on this, uh, 2023 state of email design report from Litmus, uh, says that emails sent by companies leverage personalization using dynamic content. Dynamic content in this sense, um, regardless if you’re joining us, if you’re, um, on m