The Future Of Email Marketing & Trends

Skill Level


Learning Track

Account Engagement

Hear from developers and business leaders about what they are seeing in the market today, changes that they made to adapt to changing conditions, and their POV on where email marketing is heading tomorrow.

About the Author


Marcos is a marketing automation strategist with a diverse background in design, marketing, and automation software. He loves to craft complex solutions and manage campaigns with Pardot (and other marketing automation/campaign management tools) for his B2B/B2C/NGO customers. He is also the co-Leader for the Austin Pardot User Group, Salesforce event aficionado, and a knowledge sharer of marketing operations and Pardot on LinkedIn.


Katy is based in Decatur, Georgia. Katy is an email marketing sherpa with a proven track record in email design, code, and marketing to attract, engage and convert lookers into buyers. She entered the world of front-end development 10+ years ago, building websites, landing pages, and emails. Katy is always looking to leverage the power of new tools and techniques to improve buyer engagement and streamline the development process. She is always happy to walk through challenges a client or teammate faces and help find a workable solution. In her spare time, Katy enjoys gardening and DIY home projects that allow her to spend time with her family and get outdoors.

Natalie Jackson
(McAllister) Jackson

Natalie Jackson is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has 12+ years of experience in B2B marketing, demand generation, email strategy, and digital. Natalie has spoken at Dreamforce, MarketingProfs, Really Good Emails, Digital Summit, and Community Summit, as well as for dozens of email webinars and local marketing events.

New Era Technology

I love Marketing Automation and everything that goes with it. Data? Love it. Customer Journeys? Love them. Content? Love all of it! Marketing Automation Technology? Literally, cannot get enough of it. Meeting your customer where they want to be met when they want to be met? *insert mindblown.gif*

I am a 2x Certified Salesforce Marketing Cloud Consultant. I am also a Co-Leader of the Indianapolis B2C Trailblazer Community, and I am going onto my 5th year of being a Co-Leader. My passion is sharing my technical knowledge and expertise of the Salesforce Marketing Cloud tool with anyone that will listen.

My background and education is in Computer Graphics Technology focused in web design, so it only made sense that I was the one to “own” the email tool known as ExactTarget. That’s how I got into this wonderful world of Digital Marketing and have watched it morphed into unlimited possibility of Marketing Automation.

I look forward to connecting with you!

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