This presentation explores how real-time intent data and AI-driven insights are revolutionizing Account-Based Marketing (ABM) targeting. Attendees will learn how integrating Salesforce Marketing Cloud Account Engagement with predictive analytics helps identify high-value accounts earlier in their buying journey. The session covers using intent signals to prioritize accounts, personalize outreach at scale, and optimize campaign timing with Einstein AI. Key insights include real-world examples of data-driven ABM increasing conversion rates, shortening sales cycles, and boosting ROI. Marketers will gain actionable strategies for intent signal analysis, intelligent lead scoring automation, and hyper-personalized engagement to resonate with target accounts. Ideal for B2B marketers seeking AI-powered approaches to sharpen ABM precision and impact in 2025 and beyond.