Your customers are irrational, and so are your marketers! Let’s dig into the concept of customer influence and how marketers can (or should) be navigating the worlds of theory vs. practice.
In this session, you can expect to:
1. Explore the psychology behind customer experience and marketing, and how these ideas can be leveraged in Salesforce Marketing Cloud Engagement and Data Cloud.
2. Learn fascinating revelations and research behind the factors of customer influence and best practices for implementing these concepts within your Salesforce tools.
3. Discover how to leverage features such as interactive email components, Einstein, Data Cloud best practices, case studies, innovations, and native Salesforce capabilities to align with these behavioral tendencies.
