Unify Your Teams With The Marketing Cloud Connector

Skill Level


Learning Track

API & IntegrationData ManagementMarketing Cloud

Did you know that the Marketing Cloud Connector can be used to unify your sales, service, and marketing teams? With the connector, you can combine the power of the Salesforce CRM and Marketing Cloud Journey Builder to:

  • Allow your sales and service teams to trigger journeys via data changes in the Salesforce CRM.
  • Create and update records in the Sales and Service Cloud so your teams know what interactions a customer has experienced.
  • Send team emails, create tasks, and even open or close cases to enhance communication and productivity.

Journey Builder plays a powerful role in Marketing Cloud. Through the connector, all teams at your company or organization can benefit from its use! Through this presentation, learn how to take advantage of the integration and review simple journeys you can build to get started.

About the Author

Skip to content