Unleash The Power Of Marketing Cloud Connect

Skill Level


Learning Track

Data ManagementMarketing Cloud

With customers expecting highly personalized content on the channel of their choice, our data is becoming more important than ever. That’s where the Marketing Cloud Connect tool comes in.

Using the native integration between Marketing Cloud and Salesforce CRM means you can utilize the robust CRM data to enrich your marketing strategy.

You’ll gain insights from:

  • Audience segmentation
  • Journey Builder
  • CRM Analytics
  • And more

You can even use the connector to send Marketing Cloud content out from ot

About the Author

vicki moritz-henry headshot
Trailhead Academy & Independent Consultant

A true lifelong learner at heart, Vicki is a 19x certified Salesforce architect and Certified Instructor. She loves all things automation (marketing or core) & big picture design, especially when there are nonprofits involved. Her passion for teaching always brings her back to delivering training and you’ll often see her delivering Trailhead Academy courses. As a 3x mama living in France, she enjoys volunteering on various projects, being a Salesforce MVP, Marketing Champion, regular Salesforce.org Commons volunteer and co-founder of Automation Dreamin’. Her free time is spent doing yoga, hiking and reading books – or just chasing her kids around!

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