Campaign Influence reporting is one of the best tools marketing has to capture which initiatives are generating revenue. However, making sure that every lead and contact is being accurately captured by campaign membership is challenging. Enter Salesforce Flow. This session will show attendees how to build a Salesforce Flow that can take UTM values stored on leads and contacts and use them to add campaign membership. This scalable solution will give them better, more detailed reporting.
Unleash the Power of UTMs & Flow for Flawless Campaign Reporting
Date
November 12, 2024
Time
1:00 PM – 1:30 PM ET
Skill Level
Intermediate
Learning Track
Marketing Cloud Account Engagement (Pardot)