This session will provide a brief overview of CRM Analytics and how B2BMA fits into the landscape. We’ll also walk through specific examples of how marketers can leverage this tool beyond the out-of-the-box reporting dashboards.
We’ll cover:
- Attribution models and Campaign Influence Challenges inherent in the lead versus contact dichotomy from an account-based marketing (ABM) perspective
- Why ‘exploring’ your data is so much easier in a business intelligence (BI) tool than a Salesforce report
- And more
