In this session, we explore the power of direct mail marketing to drive customer engagement and maximize ROI. Our special guest, Rx Savings Solutions, will share their firsthand experience and success stories, providing valuable insights into how they have leveraged direct mail to achieve their marketing goals. Discover how to effectively target customers at all stages of the customer lifecycle, optimize the efficiency and impact of your direct mail campaigns, and seamlessly integrate direct mail into your omnichannel marketing strategy.