Pardot + Slack: When Work Flows, Relationships Grow

Skill Level

Beginner

Learning Track

Keynote

Join us for a fireside chat featuring special guests – Mike Kostow & Meredith Brown. This exciting conversation will cover growing customer relationships in a digital-first world where you need to move at the speed of your customer.

As we close ParDreamin’, we’ll take a look at how Slack-first marketing empowers teams to be adaptive, agile, and collaborative — because when the work flows, relationships grow.

We’ll dive into how Pardot and Slack work together to bring sales, service, and marketing teams into closer alignment to drive a full-funnel account-based marketing strategy.

About the Author

Prasanna

Vijayakumar

Vice President and Head of Product, Salesforce Account Engagement (Pardot)

Salesforce

Prasanna Vijayakumar is the resident Toronto Raptors fan on the Pardot Product team. He spent the past 13 years working with marketers in both the B2B & B2C space. He’s been with Salesforce for more than two years and manages an awesome team of Product Managers responsible for Campaigns, Content, and Analytics. (e.g. Salesforce Campaigns, Landing Pages, B2BMA, etc.). He is a recent Bay Area transplant who enjoys reminding his friends on the East Coast how nice West Coast winters are.

Neha

Shah

Senior Director, Product Marketing

Salesforce

Neha Shah is the Senior Director of Product Marketing at Salesforce. In her role, she drives product positioning and solution messaging for Salesforce’s B2B Marketing offerings. She brings to her role a strong background in technology and business and has a proven track record of bringing solutions to the market that help SaaS companies accelerate growth. She is passionate about leveraging data-driven techniques to drive superior customer engagement. Neha holds a BS in Computer Science & Finance from Rutgers University and has an MBA from Haas School of Business, UC Berkeley.