Why Should Marketers Care about Data Cloud?

Date

November 13, 2024

Time

1:00 PM – 1:30 PM ET

Skill Level

Intermediate

Learning Track

Marketing Cloud Account Engagement (Pardot)

Overview

The Salesforce ecosystem is undergoing significant changes. What does it mean?

Discover how marketers can tap into a comprehensive data ecosystem to refine their strategies, optimize customer segmentation, and deliver personalized experiences at scale. Uncover the tools and techniques that empower marketers to stay ahead in a competitive landscape through data-driven decision-making.

We’ll cover Data Cloud and Salesforce’s new Marketing Cloud Growth Edition platform.

Participants will leave thinking about their future and some exciting new features.

About the Author

Jen Kazin
Jen
Kazin
Consultant
GreenKey

I am 6x Salesforce Certified Consultant with 9 years of experience in Account Engagement and Salesforce. I help marketing leaders transform their Salesforce systems for better marketing results. Prior to consulting, I worked 15 years as a global marketing director where I managed my first Account Engagemenimplementation. (After that, I was hooked!) I am the Salesforce Marketing (Pardot), Twin Cities User Group Leader. In my free time, I enjoy running, biking and kayaking.

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