Winning The Quest For Marketing Attribution

Skill Level


Learning Track

Data & Analytics

Return on investment (ROI) is what we rely on to view success from marketing initiatives and strategically plan for the future.

So, how can you accurately attribute revenue generated by a marketing campaign to see the most effective channels your customers take to arrive at a purchase? We’ll help you figure that out so you can finally reach the pinnacle of marketing attribution.

Join this session to learn how Salesforce and Account Engagement can be configured to provide you with the marketing attribution you seek to finally prove the ROI of your campaigns.

About the Author

zoe fisher headshot
Nebula Consulting

Experienced and accredited Marketing Automation Consultant with a demonstrated history of working in the information technology and financial services industry. Enjoys empowering clients to take their sales and marketing to the next level using Salesforce CRM and Marketing Cloud Account Engagement (Pardot).

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