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Year
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2021
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Beginner, Intermediate | Marketing Cloud Engagement (SFMC)
The Psychology of (p)Salesforce
Cole Fisher
Strategic Solutions Lead,
ListEngage
Customer Experience
Einstein
Marketing Cloud Account Engagement
Salesforce Data Cloud
Intermediate | Marketing Cloud Account Engagement (Pardot)
Unleash the Power of UTMs & Flow for Flawless Campaign Reporting
Michelle Cornely
Solution Engineer,
Sercante
Lead and Contact Management
Salesforce Flow
UTM Tracking
Beginner, Intermediate | Future of Marketing
Beyond Clicks & Opens: Email Marketing Insights for the Next Generation
Brandon Walton
President & Principal Consultant,
Cypress Learning Solutions, Inc
Email Marketing
Engagement Tracking
Salesforce CRM Integration
Beginner, Intermediate | Data & Analytics
Beyond the Hype: Let’s Talk About the ‘Real’ Use Cases for Data Cloud
Vicki Moritz-Henry
Solution Architect & Certified Instructor,
SAMA
Melissa Hill Dees
Digital Transformation Strategist,
Agile Cloud Consulting
Data Cloud Use Cases
Data Integration
Salesforce Data Cloud
Intermediate | Marketing Cloud Engagement (SFMC)
Data to Dollars: Transform Financial Sector with Data Cloud
Ekaterina Obolenskaya
Marketing Automation Practice Manager,
FLO
Cyril Louis
CEO & Co-Founder of Mavericx,
Mavericx
Intermediate | Marketing Cloud Account Engagement (Pardot)
Customize & Automate Your Lead Lifecycle in Salesforce
Mike Morris
Senior Engagement Manager,
Sercante
Lead Grading
Lead Scoring
Marketing Automation
Marketing Cloud Account Engagement
Sales and Marketing Alignment
Intermediate | Future of Marketing
5 Tips to Get Started with Agentforce
Heather Rinke
Sercante
Agentforce
Advanced | Marketing Cloud Engagement (SFMC)
Optimize Ad Spend and ROAS with Data Cloud
Timo Kovala
Lead Marketing Architect Nordics,
Capgemini
Ad Spend Optimization
Data Actions
MuleSoft Integration
Return on Ad Spend
Salesforce Marketing Cloud
Webhooks
data cloud
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