MarDreamin' Workshop Day
Happening live on November 14, 2024
Virtual Workshops – November 1, 2022
MarDreamin' Workshops All-Access Pass
Training is an important component of any marketer’s path to success. That’s why MarDreamin’ virtual training workshops are the perfect compliment to the conference for motivated marketers looking to grow personally and professionally.
One flat price gets you access to all the workshops (even after the conference). And remember to share the news with your team – training workshops are a perfect way to use your L&D budget without having to travel.
Workshop Pricing
All-Access Workshop Pass Pricing: $499
Flat-rate fee gets you access to all live workshop sessions and recordings Sign up for the All-Access Workshop Pass when you register for MarDreamin’.Add workshops when you register for MarDreamin’
Pick your path and do what works for you. You can choose to attend workshops live on November 14, 2024, or watch them later. You’ll add a pass when you complete the MarDreamin’ registration form.
Already registered for MarDreamin’? You can submit the registration form a second time to add a workshop pass if you missed it the first time.
2024 MarDreamin' Workshop Lineup
All MarDreamin’ workshops are listed below, and they take place live on November 14, 2024, from 10:15 am to 4 pm ET.
Salesforce Core
Workshop Time – 10:15 to 11:30 am ET
Secure AI-enabled solutions like Einstein and customer data platforms (CDPs) like Salesforce Data Cloud rely on your data. That’s why incomplete, outdated, and tangled data limits their value and effectiveness. In this workshop, you’ll learn expert data management best practices to keep your data clean, get the most out of AI solutions and CDPs, and create personalized, seamless experiences that make you stand out from the competition.
Workshop Time – 11:30 am – 2:00 pm ET
Prefer to learn by doing? Us too. This workshop will teach you Flow terms and what they can do through instructor-led exercises. That way, you can have seamless collaboration with your Salesforce administrator and solidify your understanding of Flow capabilities. It will also give you the chance to roll up your sleeves and build a Flow to automate common processes and ultimately save time for yourself and your team.
Workshop Time – 2:00 to 4:00 pm ET
Whether you have Marketing Cloud Account Engagement, Engagement, or Growth Edition, we’ll teach you how to integrate your marketing reporting with Salesforce to generate accurate results. After this workshop, you’ll have the ability to effectively measure ROI and build dashboards to visualize results and communicate impact to stakeholders.
Marketing Cloud Account Engagement (Pardot)
Workshop Time – 10:15 to 11:30 am ET
Streamline your daily tasks with automation. In this hands-on workshop, you’ll learn to use Account Engagement features like Dynamic Content, Automation Rules, Completion Actions, and Engagement Studio Programs. Understand how to combine these tools to enhance your efficiency and create customized, seamless marketing campaigns.
Workshop Time – 11:30 am – 2:00 pm ET
Maximize your email campaign impact with this comprehensive email planning workshop. Get 60 minutes of platform-agnostic strategies and 60 minutes of platform-specific breakouts in Marketing Cloud Account Engagement and Marketing Cloud Engagement. Whether it’s driving more engagement, conversion, or deepening relationships with customers, walk away with a proven strategic email planning process from the experts that looks at the big picture and guides you through it all. We’ll cover audience segmentation, consent management, driving conversion, journey mapping, and the QA process to advance your email campaign results and boost revenue growth.
Workshop Time – 2:00 to 4:00 pm ET
This workshop will teach you how to build beautiful and effective emails with confidence using the Lightning Email Experience. Whether you’re brand new to Account Engagement or considering moving from the Classic to the Lightning Builder, you’ll walk away from this workshop understanding the features and functionalities of the Lightning Builder to maximize the effectiveness of your emails.
Marketing Cloud Engagement (SFMC)
Workshop Time – 10:15 to 11:30 am ET
Tackle your next journey with confidence. This workshop will discuss a series of key considerations and planning methods to nurture your customers throughout their life cycle. These journey planning essentials will be relevant to B2B, B2C, non-governmental, and non-profit organizations alike.
Workshop Time – 11:30 am – 2:00 pm ET
Maximize your email campaign impact with this comprehensive email planning workshop. Get 60 minutes of platform-agnostic strategies and 60 minutes of platform-specific breakouts in Marketing Cloud Account Engagement and Marketing Cloud Engagement. Whether it’s driving more engagement, conversion, or deepening relationships with customers, walk away with a proven strategic email planning process from the experts that looks at the big picture and guides you through it all. We’ll cover audience segmentation, consent management, driving conversion, journey mapping, and the QA process to advance your email campaign results and boost revenue growth.
Workshop Time – 2:00 to 4:00 pm ET
Unlock the power of Journey Builder to create the seamless, personalized experiences today’s customers expect. Discover how to identify use cases, apply best practices and considerations for project success, and maximize Salesforce data to craft tailored journeys. We’ll guide you through creating exceptional customer experiences with Journey Builder and help you deepen your expertise in the tool over time.
Data Cloud, Marketing Cloud Growth Edition & MC Engagement
Learn how you can use SQL to drive greater segmentation and personalization with increased efficiency. With our hands-on approach you’ll walk away with the a better understanding of SQL concepts and structure, learn how to enhance and transform your organization’s data to enrich your marketing efforts.
Workshop Time – 11:30 am – 2:00 pm ET
Unlock your team’s potential by overcoming the barriers of siloed and inaccessible data in this data readiness workshop. Discover how to prepare your data for the future of marketing, enabling you to maximize the latest AI-powered solutions and technologies to meet and exceed customer expectations. Gain insights into predictive models versus generative AI and learn platform-agnostic strategies to break free from manual reporting and data traps.
Workshop Time – 2:00 to 4:00 pm ET
Salesforce marketing automation has seen thrilling developments this past year with the launch of Marketing Cloud Growth and Advanced Edition. To take advantage of these developments, Marketers should advance their skills in three key areas; Einstein, Data Cloud, and Flow. This workshop will give you the essentials to understand these key areas so you can grow your processes and maximize each capability for the future.
Analytics
Workshop Time – 11:30 am to 2:00 pm ET
Highlight the impact of marketing and sales efforts using advanced analytics and data-backed insights on the B2B Marketing Analytics platform. This interactive workshop will show you how to funnel information from Salesforce to create unique dashboards that visualize and communicate your impact.
Workshop Time – 2:00 pm – 4:00 pm ET
Are you finding it tricky to report on campaigns across different platforms and data models? No matter which tools you use, we’re here to simplify the process! In this interactive workshop, we’ll walk you through working with data from popular platforms like Salesforce Marketing Cloud Intelligence, Tableau, Looker Studio, and Power BI. You’ll learn how to easily bring data together and create clear, visually engaging dashboards. By the end, you’ll be able to see your results at a glance and confidently make data-driven decisions to boost your campaigns.
Workshops
The fee is a flat-price per person to participate in the LIVE sessions. For those interested, we ask you to pick your top (3) options during registration in order to staff the workshops according to interest. Upon succesful registration, you will receive a separate login email for workshops in addition to your standard Conference Pass email with additional details to access the workshops.
Marketing Cloud Account Engagement (Pardot) Fundamentals
Learn MoreLearn how Marketing Cloud Account Engagement (Pardot) empowers you to create meaningful connections, generate more pipeline, and equip sales to close deals. We will explore how Pardot creates team efficiency and turns your website into a lead generation engine.
Flat-rate price includes access to all courses and recordings
Pardot Marketing or Administrative Access (or equivalent) (optional)
- Pardot Admins
- Prospective Pardot Customers
- Pardot and Salesforce End-Users
- Sales and Marketing Operations Executives
Marketing Cloud Engagement Fundamentals
Learn MoreUnderstand the ways Marketing Cloud Engagement (MCE) allows you to easily connect with potential customers, nurture their interests, and convert that interest into sales. We will explore how MCE can help your team and brand provide the best digital customer experiences possible and stand above your competitors.
Flat-rate price includes access to all courses and recordings
Marketing Cloud View Access (or higher) (optional)
- Marketing Cloud Admins
- Prospective Marketing Cloud Customers
- Marketing Cloud and Salesforce End-Users
- Content Strategists
- Marketing Operations Executives
Intro to B2B Marketing Analytics
Learn MoreKickstart your journey into learning how B2B Marketing Analytics connects marketing activities to sales outcomes. We will explore what kind of business questions you can answer with the out-of-the-box dashboards and beyond.
Flat-rate price includes access to all courses and recordings
- B2B Marketing Analytics Access (optional)
- Pardot Marketing or Administrative Access (or equivalent) (optional)
- Pardot Admins
- Prospective Pardot Customers
- Pardot and Salesforce End-Users
- B2B Marketing Analytics Admins
- Business/Data Analysts
- Sales and Marketing Operations Executives
Back to Basics: How To Maximize Your Efforts Through Automation in MCAE (Pardot)
Learn MoreJoin us for a deep dive of Marketing Cloud Account Engagement (Pardot) automation options and how they can streamline your lead management strategy. We will review specific use cases and answer questions to help you become an MCAE automation power user.
Flat-rate price includes access to all courses and recordings
Pardot Marketing or Administrative Access (or equivalent)
- Pardot Admins
- Pardot and Salesforce End-Users
- Sales and Marketing Operations Executives
- Salesforce Admins
Kick Off Your First Welcome Series with Journey Builder (Marketing Cloud)
Learn MoreJoin us as we take you from campaign ideation to implementation of your marketing plan. You’ll understand how to create your first email and SMS content, string it all together for a cohesive campaign, and test before you launch.
Flat-rate price includes access to all courses and recordings
- Marketing Cloud Administrative Access (or equivalent)
- Marketing Cloud Email Studio (Content Creator or higher) Access
- Beginner and Intermediate Marketing Cloud Admins
- Content Strategists
- Marketing Operations Executives
- Marketing Cloud and Salesforce End-Users
Connected Campaign and ROI Reporting Strategies for MCAE (Pardot) and Sales Cloud
Learn MoreGet actionable insights to generate reliable ROI reports through Sales Cloud and Pardot connected campaigns. We will review the framework of connected campaigns, contact roles, opportunities, and how it all relates to campaign influence.
Flat-rate price includes access to all courses and recordings
- Pardot Marketing or Administrative Access (or equivalent)
- Salesforce Marketing User on Profile
- Salesforce Admin Access (Optional)
- Beginner, Intermediate and Expert Pardot and Salesforce Admins
- Business/Data Analysts
- Marketing Operations Executives
- Pardot and Salesforce End-Users
- Sales Operations Executives
Seasons of Change: Trends, Tips and Tricks to Thrive In the Salesforce Ecosystem [PANEL]
Learn MoreHear from a panel of Trailblazers like you to learn how they got their start in the Salesforce ecosystem. You’ll gain insights about support systems available and how to get involved with the community. We will also share trends in the industry that can become opportunities for you to grow and thrive going forward.
Flat-rate price includes access to all courses and recordings
none
- Everyone!
Building Dynamic B2B Customer Journeys Within MCAE (Pardot)
Learn MoreBuild automated, personalized and effective nurture programs that engage prospects no matter where they are in the customer journey. In this workshop, you’ll learn how to plan, build, test and analyze robust nurture programs in Marketing Cloud Account Engagement (Pardot).
Flat-rate price includes access to all courses and recordings
Pardot Marketing or Administrative Access (or equivalent)
- Beginner and Intermediate Pardot Admins
- Content Strategists
- Marketing Operations Executives
- Pardot and Salesforce End-Users
- Sales Operations Executives
Getting Started With Lead Routing in MCAE (Pardot)
Learn MoreLearn how to leverage Marketing Cloud Account Engagement (Pardot) to reduce the amount of time your team spends sorting through leads. You’ll uncover lead routing options in MCAE (Pardot) and Sales Cloud that build robust paths for your inbound leads while providing valuable reporting metrics.
Flat-rate price includes access to all courses and recordings
- Pardot Marketing or Administrative Access (or equivalent)
- Salesforce Admin Access (optional)
- Beginner and Intermediate Pardot and Salesforce Admins
- Marketing Operations Executives
- Pardot and Salesforce End-Users
- Sales Operations Executives
Going Beyond B2BMA: Use CRM Analytics to Create Custom Dashboards
Learn MoreStep outside the B2B Marketing analytics app and learn how to view and use your data to create new insights. In this session, you will learn how to create a new dataset, use common formulas and widgets and create a new dashboard and get a novel view of scoring history.
- B2B Marketing Analytics Access
- Salesforce Admin Access (optional)
- Pardot Marketing or Administrative Access (or equivalent)
- Intermediate or Advanced B2BMA Users
- Business/Data Analysts
- Marketing Operations Executives
- Pardot and Salesforce Admins
- Sales Operations Executives
See MarDreamin' Workshop Replays
Our training workshops are the cherry on top for motivated marketers looking to grow their skillset and take their career to the next level while attending the conference.
All training workshops are virtual, which means you can attend these training sessions from anywhere you can get reliable internet access.
MarDreamin’ All-Access Pass (New)
One flat fee gets you access to ALL the workshops listed below.
That’s right! Get access to our entire catalog of workshops for the price of one. Make your own workshop journey and pick up to three workshops (when you register) that best fit your needs.
Additionally to the workshops, you will also have access to an exclusive career development panel available only to workshop participants on November 1, 2022. Lastly, you’ll have 30 days to access the course materials and full video recordings for all workshops after the workshops are over.
Workshop Pricing
$450 – Regular Pricing – Starts October 3, 2022$399 – Early Bird Pricing – Ended September 30, 2022
Workshop Options
One flat fee gets you access to ALL the workshops listed below.
This year we will be offering the following workshops to paid attendees, please choose one per time slot:
Make note that it is strongly recommended you have access to your own environment to complete the workshops. Additionally, some of these workshops may have pre-work that will be sent out a week before MarDreamin’ begins.
October 31 – 10:00 AM – 11:30 AM ET
- Email Campaign Planning
- This comprehensive workshop will let you in on all the tips and tricks you need to run a successful email campaign, including optimizing order of operations and reducing the probability of errors on your next campaign send.
- Strategic Customer Journey Planning
- Tackle your next journey with confidence. This workshop will discuss a series of key considerations and planning best practices to nurture your customers throughout their life cycle. These tips will be relevant to B2B, B2C, non-governmental, and non-profit organizations alike.
- Salesforce Campaign Management Setup
- Need more insights from your Campaigns? Learn how to improve reporting on assets, campaign members, and campaign performance by better structuring your Campaigns. This workshop will also discuss management tips to make sure this process is as automatic and painless as possible.
October 31 – 11:30 AM – 2:00 PM ET (Includes 30 Min Break)
- Using The Account Engagement Email Lightning Builder
- Are you new to Account Engagement or moving from the classic version? This workshop will help you design appealing and effective emails with confidence using the Lightning Email Builder in Account Engagement. Discover it’s new features and functionality, such as the drag-and-drop interface and Send Time Optimization.
- Getting Started With Marketing Cloud Journey Builder
- Explore the fundamentals of Journey Builder and leverage this powerful tool to build out your first customer journey using Marketing Cloud.
- Bringing Salesforce Flow Into Account Engagement
- Leverage Salesforce Flow with Account Engagement to appeal to your audience in new ways. Attendees will build a record-triggered flow together from the ground up and learn fundamental Flow vocabulary and functionality along the way.
October 31 – 2:00 PM – 4:00 PM ET
- B2BMA: Beyond The Basics
- Highlight the impact of marketing and sales efforts using advanced analytics and data-backed insights on the B2B Marketing Analytics platform. This interactive workshop will show how to funnel information from Salesforce to create unique dashboards.
- Getting Started With Marketing Cloud Intelligence
- Culminate your journey experience by modifying data in a Marketing Cloud Intelligence Reports for Engagement dashboard. This workshop will then showcase how to build out data sets and dashboards in the standalone Marketing Cloud Intelligence platform.
- Making The Most Out Of Salesforce Reports & Dashboards
- Build simple reports using the Salesforce Data Model and built-in report formats and then transform those reports into easy-to-understand, visually interesting, data-packed dashboards.
