Exploring Data Cloud For Marketing: Architecture And Orchestration

Skill Level

Intermediate

Learning Track

Data & Analytics

In this session, we will explore the Salesforce Customer 360 landscape through the lens of Data Cloud for marketing. Attendees will learn how to approach a multi-cloud implementation in a thoughtful and well-constructed manner that allows Salesforce customers to scale the overall technology stack.

The main goals of this session are to highlight key architectural and campaign processing best practices when using Data Cloud along with Marketing Cloud, Sales and Service Cloud, and external data sources. We also look at Data Cloud and how it works with Marketing Cloud Intelligence and Personalization.

About the Author

Jacob

Hayes

Data Cloud & AI GTM Lead

Mphasis Silverline

As a seasoned Salesforce practice leader and architect, I specialize in blending marketing technology with transformative customer experiences. With over a decade of experience in data-driven engagement strategies, I guide clients in optimizing their Salesforce ecosystem, from Marketing Cloud to Data Cloud and beyond. My expertise lies in blending marketing technology with transformative customer experiences, helping businesses connect meaningfully with their audience.