Data to Dollars: Transform Financial Sector with Data Cloud

Date

November 12, 2024

Time

11:30 AM – 12:00 PM EST

Skill Level

Intermediate

Learning Track

Marketing Cloud Engagement (SFMC)

Overview

In this insightful session, we will unveil the transformative power of Data Cloud in revolutionizing marketing strategies for the financial sector. Discover how harmonizing your data can elevate your marketing efforts from insights to tangible returns. I will guide you through essential steps in unifying and cleaning your data, laying a robust foundation for effective marketing and personalized customer experiences. Attendees will gain practical insights and best practices for data harmonization, enabling them to fully harness the potential of Salesforce Data Cloud and Marketing Cloud.

About the Author

Ekaterina

Obolenskaya

Marketing Automation Practice Manager

FLO

Salesforce Marketing Champion since 2020, long-time Trailblazer, specialized the most in Data Cloud & Marketing Cloud (Engagement & Personalization), who supports smart digital transformation and improvements of marketing processes for a large number of international companies (Fortune 500) and participates in various Ohana events – Salesforce World Tours, Dreamin & Community events (CZ, NL, DE, FR, US, UK).

Cyril

Louis

CEO & Co-Founder of Mavericx

Mavericx

Cyril is a Salesforce MVP, Salesforce Platform Champion, Leader of the Geneva Switzerland User Group, Skiforce community conference organizer, Salesforce mentor, and Salesforce consulting firm founder. He’s also a multiple time Dreamforce, World Tour, and community conference speaker, having been selected to present at some of the biggest events in the Salesforce ecosystem.