In this insightful session, we will unveil the transformative power of Data Cloud in revolutionizing marketing strategies for the financial sector. Discover how harmonizing your data can elevate your marketing efforts from insights to tangible returns. I will guide you through essential steps in unifying and cleaning your data, laying a robust foundation for effective marketing and personalized customer experiences. Attendees will gain practical insights and best practices for data harmonization, enabling them to fully harness the potential of Salesforce Data Cloud and Marketing Cloud.