Engaging Customers Throughout Their Lifecycle with Engagement Studio

Skill Level

Intermediate

Learning Track

Account Engagement

Learn how an enterprise software company builds and optimizes customer lifecycle journeys using Engagement Studio in Marketing Cloud Account Engagement. By integrating Account Engagement with tools across their tech stack, they have:

• Built and optimized lead nurturing journeys based on industry, product interest and asset download history.
• Improved customer onboarding by integrating Account Engagement with their cloud-based software.
• Identified customer champions and generated new reviews by integrating their net promoter score (NPS) tool with Engagement Studio.

See hands-on examples of how to implement these ideas in Account Engagement.

About the Author

Dan

Komin

Laserfiche

Dan Komin is an experienced B2B SaaS marketing leader focused on driving demand throughout the buying journey. He is currently the Director of Demand Generation at Laserfiche, the leading SaaS provider of enterprise content management and process automation. In his role, he is responsible for Laserfiche’s global demand generation strategy and manages a team of 5 marketers focused on executing cross-channel campaigns.

Alexaya

Learner

Laserfiche

Alexaya Learner is Senior Manager, Marketing Operations at Laserfiche, where she manages the data, platforms and processes that drive campaigns forward. She’s worked with Pardot for 4 years and is Pardot Consultant-Certified. Alexaya has also been an email marketer for more than 8 years, both in the B2B and B2C space. She enjoys building solutions that improve internal workflows, drive product interest and improve the customer experience.