In this ABM-flavored roast-meets-reveal session, we read real, anonymous letters from sales teams to their marketing counterparts — calling out the misfires, the missing data, and the real emotions for the “just why?” moments. Our panel of marketers reacts live, offers their POV, and explores marketing’s ownership of the alignment conversation and what can be done to foster stronger collaboration among people, processes, and tech to effectively engage the whole buying group of an account.