There are lessons to be learned in the process of future-proofing your tech stack and unifying go-to-market teams across the customer journey.Join Johanna Lehner, Director of Marketing Innovation & Technology at Zebra Technologies, as she shares how her team is bringing marketing, sales, and service into lockstep—unifying data, streamlining processes, and adopting what’s next to power smarter personalization and seamless customer journeys.In addition to the practical strategies for approaching transformation, you’ll see behind the scenes into the lives of a few community members as they share lessons learned in the process of accomplishing goals with their favorite hobbies, from golf to drumming—and so much more. Expect to walk away inspired and with a practical framework you can apply to set your team up for success when evolving your tech to give your customers the connected experience they’re asking for.