Marketing Operations has always been cross-functional, sitting at the intersection of marketing, sales, web, and customer success. As we introduce AI and centralize these functions into unified Rev or Go-To-Market Operations teams, Marketing Ops is the natural heir to lead the charge. Drawing on a decade of experience building centralized operations at Microsoft Office, IBM Watson Health, M.H. Lines will share how MOPs leaders can rise to this moment.Audience Actionables:Position Yourself: Map your skills to enterprise-wide operations leadership and build executive visibility.Shift Your Mindset: Move from campaign execution to company-wide systems thinking and financial impact.Lead the Transition: Create a roadmap to align marketing, sales, web, and CS operations under a single, scalable model.Attendees leave ready to claim and excel in a central Ops seat.