Most B2B websites were built for yesterday’s buyer: static pages, demo forms, SDR callbacks. But today’s buyers don’t wait. They expect instant, expert-level answers, often starting their journey with ChatGPT or another AI agent before they ever hit your site. When critical information like pricing, proof points, or competitor comparisons is missing, both buyers and their AI tools move on.In this session, Omer Gotlieb, co-founder of Totango and founder of Salespeak, will share how companies are using AI to transform websites into intelligent sales layers—what he calls the “AI Sales Brain.”Perfect for B2B marketing and sales leaders tired of watching qualified buyers bounce after one generic interaction.Attendees will learn:Why AI agents are now researching you before buyers ever reach outThe 3 content gaps that make your website invisible to ChatGPT, Claude, and Perplexity—where nearly 30% of buyer-critical content (pricing, proof points, competitive comparisons) remains hiddenA practical framework for deploying an “AI Sales Brain” in under 5 minutes (no dev work required)Real-world examples of B2B teams achieving up to 5x engagement and 3.2x lift in qualified demosWalk away with a clear playbook for making your website work as hard as your best sales rep—24/7, across every timezone, in every language.