Skill Level
Learning Track
Join us for this uplifting session on how the Salesforce community can influence your career path. You will hear from a group of marketers, consultants, and product leaders and how they started with Salesforce at different points in their careers. Walk away with insightful tips and narratives of what it takes to thrive and succeed in the ecosystem.
Marcos is a marketing automation strategist with a diverse background in design, marketing, and automation software. He loves to craft complex solutions and manage campaigns with Pardot (and other marketing automation/campaign management tools) for his B2B/B2C/NGO customers. He is also the co-Leader for the Austin Pardot User Group, Salesforce event aficionado, and a knowledge sharer of marketing operations and Pardot on LinkedIn.
With ten years of experience managing Salesforce and marketing automation platforms across several industries from healthcare to financial services, Jacob has moved out of managing a marketing team to help others grow.
Now, he enjoys taking his knowledge to help client marketing teams improve and enhance their digital marketing campaigns. Jacob’s mission is to provide tailored insight that will improve campaigns and make the process of creating, executing, and reporting on campaigns easier. His motivation is the feeling of validation when client marketing teams can prove to their executives and board that marketing is making a difference in revenue and brand recognition.
When Jacob is not working, you’ll find him on a stage performing in local and regional theater productions or cheering on his favorite sports teams.
Cara is the CRM Analytics program manager at Sercante, with a focus on B2B Marketing Analytics and CRM Analytics. Cara is a 5x Pardot and Salesforce-certified data nerd who is passionate about all things Analytics and Einstein. Prior to Sercante, Cara worked at Salesforce as a Pardot Success Architect delivering cross cloud engagements and creating customized solutions and positive outcomes for her customers.
Cara is passionate about making B2B data analysis easy for any marketer. When she isn’t delivering the world’s worst dad jokes, you can find her reading or crocheting with a nice glass of red wine, binging the latest Netflix show or spending time with her husband and two cats. Cara loves helping companies become obsessed with their marketing data and growing into their own data nerds.
Ambre Juryea-Amole is the content strategist at Sercante. In her role, she leads The Spot and delights Sercante clients with her copywriting and editing expertise. She got her start as a copywriter and editor creating content for enterprise-level companies while moonlighting as a journalist. Then she went full-force marketer for a few years. And now she’s combined both of her passions as a content marketer at Sercante. When Ambre’s not working, you’ll find her jamming out to ska, metal, punk, and classic rock with her husband and their two young kiddos.
I’m a seasoned Salesforce professional with a focus on customer success and mentoring others to put the customer first with empathy and curiosity. That’s not just external clients, but our customers inside the companies where we work. Who are your customers?
