Speaker 0: Hey. Let’s go ahead and get started. Alright. Alright. Welcome, everybody. Good morning. Good afternoon if you’re joining us from across the pond. My name is Marco Zran, and I am so excited to welcome you, everybody, to day two of this incredible MarDreamin conference. Um, make sure you grab your next cup of coffee, tea, water. Hey, Joe. Austin, Texas here too. Uh, we’re about to get started. So alright. Alright. Cool. Everything is working. Well, good morning. Um, my name is Marcus Duran, and I am part of the MarDreaming team here, uh, at MarDreaming. Um, I am also marketing champion and a user group leader here in Austin, Texas, and I will be your host today. Let me make sure that we change this a little bit. Let’s see. Cool. That looks great. Alright. Well, yesterday, we went ahead and we kicked off three amazing days of incredible sessions on thought leadership, Salesforce, and most importantly, marketing. Year after year, we help more and more customers, partners, marketers, and Salesforce users grow through these three days of intense learning and networking. I want to personally thank each and every one of you for tuning in today. Regardless if you’re tuning in for just an hour a day or if you’re tuning in throughout the three days of the conference, welcome once again to margining day two. Now before we get started, uh, please help me, and let’s network, uh, through the chat and let us know where you’re joining us from. Use your favorite GIFs to express how excited you are for day two. You know, do the works. Um, I wanna personally thank everybody who’s joining us, um, from Australia, from India, The UK, Mexico, and, of course, everybody that is tuning in today, uh, wherever you are, uh, regardless if you’re joining us asynchronously or live today. I also wanna thank our incredible sponsors. We have Circontes, Salesforce, Stencil, PFL, GritMate, The Spot, and Fionta. Um, Stencil has a session today, so does Salesforce, so make sure you check those out. Um, they’re gonna be incredible sessions with some hot tips to make sure that you are making the most out of your marketing. Alright. Now we’re gonna go ahead and move, um, on with some quick tips. So if you haven’t joined us this weekend and this is your first day, again, welcome. Here’s just some quick reminders and tips for your for our best experience across more dreaming. So we are on a platform called Goldcast. You may have seen it from the emails that you’re getting this morning, um, and throughout the week. Um, make sure you’re not running any large apps. Uh, things like Zoom, Photoshop, anything that’s on your computer that could be hard on your processing, uh, make sure you you minimize those while you’re watching us. If you are somebody that thrives on having twenty, thirty, 40 tabs, um, this is not the day to for that. So please keep your tabs at a minimum, um, or, you know, pull us up on your phone or on another device. If you’re using Safari or any other browser that isn’t Google Chrome, we do recommend for best viewership to check us out on Google Chrome. Um, and lastly, of course, check your Wi Fi connection. And if you are normally in a VPN, this may be the time to try to figure something out, uh, just again so you can get the best experience. Alright. We do have some additional housekeeping items that we’re gonna talk about today. You may have seen these yesterday. While most of our sessions will be recorded and available on demand starting, um, essentially early next week after the event is is done, uh, we do wanna continue to show up live and show up hard. Um, the reason for that is we are giving some prizes away throughout the week. Um, at the end of the session, I will actually be giving away a couple of prizes. So make sure, again, you keep that that chat going, throw questions, uh, as we discuss, uh, different topics where our panel is because you could win one of these black trailblazer hoodie. Um, next, uh, we do have our agendas. So, uh, if you go to the agenda and you go in there, uh, you’ll see four tracks, account engagement, marketing cloud engagement, data analytics, and what’s next in mobs. Wanna remind everybody that you can go across tracks. You can build your own custom track. Um, the data and analytics and the what’s next in ops do have other sessions that talk about account engagement, AKA Pardot, uh, or marketing cloud. It’s just the topic is gonna be more focused on, like, strategy, uh, things like that that it it versus a hands on, like, in the product, um, session. So keep that in mind. Make sure you check all those out. Um, and then lastly, um, we do have a session today, the marketing cloud road map that’s around lunchtime, uh, for those of us in The US. That session will not be recorded. We will be sending out a quick reminder couple of minutes before so you join us live, but that’s gonna be one of those sessions that you could get an opportunity to win, uh, again, one of this black trailblazer hoodies. Um, and Danielle Grau and PJ Nicks from the Salesforce team will have some really meaty, uh, updates on the road map for the products. Lastly, uh, we do still have Genius Bar appointments for today and tomorrow. So if you are a Salesforce user and you’re stuck you’re stuck on any issues with Sales Cloud, Service Cloud, Marketing Cloud, account engagement, or anything in between, uh, uh, show up for a a quick twenty minute appointment. We’ll make sure we guide you, um, and you’re gonna meet some of the of the greatest, um, Salesforce experts there. So, again, free twenty minute appointments throughout today and tomorrow. Make sure you take advantage of it. Alright. So today, we have this really, um, great panel that we’re gonna be focusing on on growing together through a community. Alright. So I’m gonna go ahead and call to the stage, um, our our panelists. So if you guys can join me on stage, please do so. Alright. And I’m just gonna briefly go, uh, through everybody just to make sure. Um, so we’ll have Jacob Catalano, Sarah Hernandez, Cara Clanton Pope. We have Amber, Soraya, Amel. We have Brian Rolfe, and then we have Nick, Kentade, um, who’s gonna be joining us today for this session. So welcome everybody. Good morning. Um, and bright nice bright and early because we’re all in East Coast, so and Central. So nice and early. Thank you all so much for joining us. Um, before we get started with everybody, um, just kinda wanna bring this up. The session title, right, growing together, building together, shaping the future of marketing. So community. Last year, before we dive into, um, our panel last year, you may have joined us for our panel discussion on finding your tribe. That was one of our opening keynotes, and it was managed by our CEO of Circante, um, Andrea Turel. This year, we are going a little bit deeper into the aspects of how to grow together as that tribe. Um, if you didn’t get a chance to watch that, you can watch it on demand after this year’s session. Uh, we’ll be sending out an email about it. Um, and so, again, we wanna talk about how to grow together as this tribe and the importance of community as we continue to expand rapid growth and technology. So things like GBT, AI, and, of course, product changes across the marketing cloud suite, Salesforce, etcetera. We have seen so much from the community Salesforce community this year, um, around AI as we have all tried to, uh, dive deep into getting our hands dirty and coming up with new ways of utilizing technology, uh, and building on each other’s ideas and solutions. So if you are on Reddit, the Trailblazer community, um, if you’re part of the Kardashian group or the how to SFMC group, um, or even the Salesforce Ohana Slack channel, you see that people are consistently asking questions, and we’re being helpful of each other and making sure that we’re building on each other’s knowledge. Um, I wanted to just bring up a a little something. So throughout this year, I’ve been I’ve been graced or or lucky enough, uh, to be able to attend a few, um, Salesforce centric events, uh, like, connections earlier in the spring, uh, where I met some of our fabulous speakers from this year. Uh, Dreamforce just I think it a month ago, it feels like it’s it’s been way more than that, but, uh, that and then also a few dreaming events. And I just had a couple of thoughts going through my head. So things like, what if we didn’t have this amazing community to bounce off ideas? Right? How fast would we even within a organization, let alone the community, how would we adopt new tech? Where would we be today in terms of apps that can integrate with marketing cloud, sales cloud, if people didn’t really talk to each other and have, like, a community to share? And lastly, wouldn’t we have seen the growth that we have seen this year, um, or in general in our ecosystem without community? So I think, you know, a lot of these questions, we probably don’t think about them as much. Heavily focused on the community, so these are things that I I’m consistently think about and just really appreciate, um, the concept of community. But, of course, it’s being rhetorical questions. It we all know that change doesn’t happen in a vacuum. Right? Um, but for many of us who are perhaps working from home or maybe you’re just a team of one, but you are in the office. Right? Um, in your marketing team. Networking and just getting involved with communities can be challenging. Right? And it’s not as easy as just saying, hey. Um, I’m gonna go to a user group meeting. Right? Maybe you don’t even have a user group where you’re at. Right? Or it’s an hour away or two hours. So, um, today, that’s what we’re gonna be talking about community ways to get involved, uh, regardless if you’re in a smaller community or if you’re in a big city, maybe New York, San Francisco, Chicago, Austin, Texas. Um, But yeah. So as we, um, as we talk about today, we’ll hear from throughout the conference from, um, keynote speakers, community speakers. We’ll even hear from Salesforce about how community, uh, change cannot happen without each each, um, each of you. So community for sure has become an integral part of the growth in the tech space, And, um, we just wanna make sure that even, uh, within the Salesforce ecosystem that we’re continuing to drive innovation through community. We’re out each other’s perspectives, ideas, and skills, progress stand still. So again, I wanna thank you all for joining us. Alright. With that being said, let’s go ahead and get started. Uh, I’m excited to dive in with our panelists today to hear a little bit more about how they got started, um, and where they are today in terms of their their role, and how has, uh, community essentially influenced, uh, the way that they have grown throughout their career. So I’m gonna go ahead and let’s see. We’re gonna go ahead and get rid of the of the screen here for a hot minute while we go through our panel. Um, and then we’re gonna go ahead and get started. So let me stop sharing. Now we’re all here. Welcome once again, everybody. I’m gonna go ahead and start with Amber. Amber, um, your background being in content, uh, marketing, why don’t you tell us a little bit about just a quick intro and how you got started in our ecosystem?

Speaker 1: Um, okay. So I I don’t come from a technical background. My background is more writing. Um, I spent my first five years after college working, um, for communications consultant doing writing and editing for enterprise companies. Um, it was a remote job. It was awesome. I had my first baby during that time. Um, and then I ended up taking a job, um, on a college marketing team after that, but that job was in the office on-site nine to five. And during that time I had my second baby. Um, so while I was working there, I didn’t have an office and I had to pump, um, if, if you know, you know, I had to pump in bathrooms and, um, just wherever I could and it just wasn’t working out. Um, so then I saw a job ad pop up for a Salesforce consultant that was looking for somebody with a writing background, and it was a 100% remote role. Um, so I jumped on it. And while I was working there, we, uh, migrated from HubSpot to Pardot. And during that whole process, I got to know the spot and I started to read Andrea’s content on Spot for Pardot. And it was super helpful in teaching me, you know, how to use this tool, how to migrate everything to it. Um, and during that time, I also got my Pardot specialist cert. I keep disappearing. So after I got my product specialist cert, I saw an ad pop up, you know, that Circante was looking for somebody to come and leave the spot, and I jumped on it. So that’s how I ended up in the ecosystem and on the Circante team. From then, that’s it.

Speaker 0: Awesome. Thanks, Amber. Um, let’s see. Who can we go to next? Jacob, are you ready? Uh, I’m gonna ask you I’m gonna ask everybody the same question just so we can get a little bit about everybody’s background, and then we’ll go into some deeper questions. So, Jacob, go ahead and kick us off.

Speaker 2: No. Absolutely. So I got started in the ecosystem younger than most. I’m very, very grateful and lucky. I acknowledge my luck in that regard. I was a sophomore in college. Uh, it was required in my degree plan to get an internship. So when I finally got one, I was just the data guy. I was going into Excel lists and cleaning up data basically before it went to Salesforce so that there weren’t errors inside of the database. And finally, my VP of marketing came up to me and said, hey. We use Pardot. We use Salesforce. We don’t have an admin. We’re a company of 30 people. Are you interested? And from there, I was, again, I was 19 and hungry and just excited to learn more about something inside of a a job that paid me money. And so I I took it. I ran with it and fell in love with it. I’ve learned more in my now eleven years doing Salesforce work about the marketing ecosystem than my degree has ever taught me. And I’m just very lucky to have been a part of this community for a very long time and kinda learn so much from so many people that, again, in a classroom, I never would have learned some of this stuff. So I’m very, very excited to be here talking with so many others from the ecosystem and learning about their journeys.

Speaker 0: Yeah. Um, Christy in the in the comments says, um, how fortunate to be in the right place at the right moment. 100%.

Speaker 2: Fully acknowledge I got lucky. Not a lot of people have the same situational, uh, opportunity, and I recognized that and I jumped on it immediately.

Speaker 0: Yeah. I remember when I got started. Um, I signed up to be, um, a WordPress developer, um, and I was supposed to support, like, a marketing team. And then a day, um, I didn’t I didn’t really know much about Salesforce. I knew the name, and I had seen the CRM, but I I had never been, like, a power user at that point. And then my first day, um, they gave me CRM access and part of access, and they’re like, cool. This is gonna be your job now. I’m like, cool. I didn’t sign up for this, but let’s let’s roll it in and see what happens. So, um, sometimes those those opportunities,

Speaker 3: uh, Yeah.

Speaker 0: Don’t look like opportunities. But, you know, uh,

Speaker 2: grateful for that. Of going from Pardot to HubSpot back to Pardot because of company decisions that were above my head. But being able to learn all these different platforms and see how they all do similar things, but some are just more powerful than others and kind of get that get that insight that I just again, you never would get that in the classroom.

Speaker 0: Right. Thank you, Jacob. Um, we’re gonna go ahead and go in to Sarah. Um, but before we do, if you as if you’re, um, hearing this story and something is resonating with you, feel free to throw questions for our panelists in the chat or in the q a q and a tab, and we’ll make sure we dive deep, um, embed them into our presentation as we go. So thank you again. Let’s go ahead and hear from Sarah.

Speaker 4: Hi. I I actually studied Spanish in college, and I had full intentions on being a Spanish teacher or living in, like, Honduras and teaching English. And that was my path. I was so sold on it, um, but I needed a job in college. And my university offered an internship program with our local global manufacturing company. Shout out to Southwire Wire and Cable. And I was like, this could be so cool. Like, what if I get to work as an expat and they wanna send me to, like, all these different countries and I can learn, um, you know, different languages, different cultures? And they were like, actually, you’re gonna get placed in digital marketing. And not gonna lie, it was initially a very big letdown. Um, but, again, like, eighteen, nineteen, so naive in college. Um, but I I ended up falling in love with digital marketing and just the whole community aspect of marketing as a whole and getting to, um, talk with customers and getting to build out content. Um, and then when it came time to graduate, they’re like, okay. We can offer you a job, but only if you agree to learn and execute this thing called Pardot. Um, and so that’s how I got started in the ecosystem on the Pardot email marketing side. And, um, what ended up happening was I was able to unlock that feature called scoring and grading, and our manufacturing sales team at the time thought that was so groundbreaking, and and it really was for the company. So seeing how that could unlock just this line that was once there, that wall between marketing and sales, that’s what made me fall in love with Salesforce and, um, what’s now account engagement, and I haven’t looked back. So I work in consulting now, and that was really the draw for me was being able to unlock that sales and marketing division that once existed and and just show, like, we have to work together if we wanna be successful and truly drive revenue for companies we work for. And, yeah, that’s where I’m at today.

Speaker 0: Revenue. Revenue. Revenue. For sure. For sure. That’s, uh, the magic key, I guess. Um, Kara, can we hear from you? I know you have a a relatively interesting story here that you you wanna share with us about your query changes.

Speaker 5: Sure. Yeah. So I always, um, I give a a joke here about, like, if you if you’ve met me or talked to me at all, you know, I’m a I’m a talker. I don’t stop talking. That’s kind of my thing. But I was in I actually was in underwriting and wasn’t talking to anybody all day long, and I was miserable. And so I kept looking for a job. And funny enough, I, um, made some connections of networking here in Atlanta and started at a little place called SalesLoft, how I got into technology. Um, I was lucky enough to be number 15, um, and came in, uh, with customer success. And like I said, just fell in love with this world of, you know, sales and marketing, um, and kinda jumped on this rocket really, really cool. But how I transitioned, funny enough, into Pardot is I joined the marketing team, um, and was doing customer marketing, and we were using Pardot. And so I kinda fell in love with it so much that I joined the mothership, went to Salesforce underneath Pardot and was a, um, an advocate and and, uh, Pardot architect for, um, six years where I fell in love, uh, while I was there. I’m kinda, like, I guess, following, like, the tech high where, you know, things you enjoy each and every day and, um, fell in love with b to b marketing analytics. So I kinda straddle this line of doing the CRM analytics world and, um, and, yeah, b to b m a for for marketers. So just, like I said, kinda fell in love with that and, um, came to Circante to to keep pushing that love, if you will, out to the to Trailblazer masses.

Speaker 0: That’s awesome. Uh, Yeah. It’s always really interesting, um, to hear, uh, Lindsay’s as their origin stories, um, because a lot of times, like, I would never have pictured you in this or, like, how did you do something else before this? Like, I don’t see you doing anything else. So so that’s really interesting. Thanks for sharing. Now we’re gonna hear from a fellow user group leader. So I’m gonna kick it off over here to Brian, uh, to share his origin story as well.

Speaker 6: Hey. Thanks, Marcus. It what’s really cool is, like, as as we’re hearing all these things is there are a lot of common threads between what our experiences are. So there’s, like, everybody has this, like, this moment where they fall in love with this thing that maybe was not what they expected to do. Um, and then also, um, part of that is being open to opportunities, um, and seeing seeing the value in this unknown world that you might be entering into. Um, so, yeah, I mean, I have an art degree. I have a fine art degree. Um, and, you know, so, like, kind of far far away, um, I honestly don’t know what I imagined to do with with that fine art degree, but it’s a different story. Um, so, um, yeah. So, like, about fifteen years ago, um, I was working at an EdTech company. And I was the operations manager. And we had an on premise CRM sale called SalesLogix. And, um, it was just old and tired and not looked after. And, um, and so we started going down the road to to find a new CRM, and I I, um, I was on this migration team, um, and we selected Salesforce. And I just was so struck by how great it was to use, what a great user experience it was. And I I remember telling people, it’s like you’re doing your job in Google. I remember telling people that. Like like because they were scared. They were scared of, like, what what was coming, what’s new. It’s like, no. It’s just like you’re on you’re on the Internet. It’s not in the cloud. It’s like Google. Um, and so, yeah, so and then, basically, the rest is is history from from there. Um, I was also introduced to the because I heard a lot of people in the Salesforce ecosystem were on Twitter. Like, I went to Twitter. Um, I had this amazing experience where, um, I I was we were looking for a, uh, an internal accounting system system, um, in the cloud. And this was, like, when FinancialForce was first out, and now it’s Certinia. But, um, and somebody sent me a message and said, oh, you need to talk to Gary Palma tier from Red Argyle. He just implemented this and sent him a message. Like, ten minutes later, I was on a call with somebody talking about FinancialForce. So this is like you see this power of this community. But, basically, I’ve been helping customers and colleagues as a consultant, um, for the past ten years or so and, um, loving every minute of it here.

Speaker 0: Let me come off mute so I can actually speak. Um, that thank you for sharing that. And and, I mean, growing up, I still had a a lot of movies talk about, like, the cloud. Right? Like, this it’d be in this really, like, mysterious place where, like, nobody really go knows or can wrap their head around, um, what’s happening. So, uh, thank you for being a trailblazer, Brian, and and showing, uh, your organization delight with Salesforce. We’re gonna go save the best for last with Nick. Um, so we’re gonna go ahead and go with him, and then we’re gonna dive into some other questions.

Speaker 3: Good morning, everyone. You’re kinda putting me on the spot there, Marcos. But, um, thinking about fun degrees that didn’t pan out. Um, my undergrad was in mechanical engineering. So, you know, as far away from Salesforce as you can imagine. But when you start, um, you know, if IKEA furniture is really hard for you to put together, you kinda know that your mechanical degree isn’t, you know, what’s gonna help you out in life. So, you know, fast forward to working at a software SaaS company in the implementation, uh, side. That’s kind of my experience. It’s always been implementation professional services. And that company that I was working for used Salesforce for, uh, Sales Cloud to, you know, track all your accounts and opportunities using Service Cloud for their, you know, customer service, you know, internal, external tickets. And we are pretty power users back, I would say, almost ten, eleven years ago. And being in professional services, we had to be in the tool, so you got trained on it. They are like, this is where you put all your notes in, you know, get used to it, get trained on it. And I’m like, wait. This is really easy to use. It’s very intuitive. Uh, back when it was, you know, classic Salesforce, um, and, um, you know, being in implementation, being in professional services, I saw how easy it was to use and, you know, just intuitive. And I was just able to, you know, grasp it quickly. And fast forward, we started using financial force for time tracking and, yo, looking through our pipeline. And, overall, I just got hooked across these three clouds. I got hooked. Um, similar to, uh, Cara, um, I I then joined the mothership. I joined Salesforce Professional Services for about four and a half years. And one of my first clients was a nonprofit that was using marketing cloud, and they needed someone to come in, you know, be a program manager, consult with them as they grew their marketing cloud stack. And next thing I realized, I’m like, wait. This is pretty cool. We are reaching out to customers. We’re working on these intricate journeys pulling pulling in data from multiple systems. We’re doing these welcome journeys. We’re doing these targeted newsletters, audience segmentation, you know, whatever. Anything that was pretty cool, we were kinda doing it in there. And I was like, I really got hooked to marketing cloud. And, you know, eleven years later, uh, that’s kinda where I am today. You know, I left Salesforce professional services, moved to a smaller, uh, partner where I’m able to grow a team around marketing cloud, implementing marketing cloud, working with clients, whether they’re brand new, coming off a separate a a different tool, whether they’ve been using marketing cloud for two years and and I wanna get supercharged to that next level. Or even larger enterprise customers were probably using a different tool and now wanna go pretty much, you know, they’re all in with Salesforce multi cloud implementations. And, uh, yeah, I think at the end of the day, I still have my degree certificate from a marketing, uh, for my, uh, mechanical engineering degree. It’s somewhere up upstairs, but, uh, you know, I’m more proud of my Salesforce certifications, you know, eleven, twelve years on versus, uh, that degree certificate. So, uh, but happy to be here. Uh, yeah, it’s it’s been a journey.

Speaker 0: Thanks for sharing, Nick. Yeah. I I think and and Brian, you brought it up a little bit earlier, but, like, really hearing a lot of, um, um, trends here on transferable skills. Right? I think being one, how we we had copywriters, we had people that were already in IT, but, you know, this was a new tool that they needed to learn things like that. We’re hearing it’s never too late to have a career change, right, from doing something completely different into something else. Um, we’re hearing a lot of, like, be willing to not only, um, be ready for an opportunity. Some people, they’ve always done email marketing, or they’ve always done SEO, or they’ve always done whatever, and that’s that’s it. Right? Like, they don’t wanna do anything else, and that’s totally okay. Like, there’s not shaming anybody. But sometimes when you’re open to some other opportunities, you can definitely grow and thrive, uh, continue to thrive in your career. So thank you everybody for sharing your origin stories. Um, Um, Nate, I’m gonna come back to you now and ask you a quick question, then we’ll we’ll, uh, quickly go in with, uh, Sarah to share maybe, uh, she has any additional notes. But the question is gonna be how how has community helped you get to where you are? And what direction would what sorry. What advice would you have for somebody who is maybe thinking about changing career from mechanical engineering to, you know, being in the IT side. What what advice would you share with them? Yeah. Um, so as luck would have it,

Speaker 3: like like I mentioned just, uh, a second ago. Right? I kinda learned Salesforce right around the same time. A lot of my past colleagues learned Salesforce. We all started using Service Cloud for our internal and external ticketing. We kinda started, uh, integrating our Outlook emails that we are sending clients with Sales Cloud. Um, so I I think the usual, uh, items like everyone else has probably already seen or uses, you know, Trailhead, finding a study group buddy, um, which I think you can there are multiple different ways to do that maybe within your company, which I think, um, if you have two or three people within your company that are really interested in, say, marketing cloud, you know, you can work with leadership and say, hey. Can we all go for, uh, a a joint training together? We’ll all have a study group. Let’s study together and pass the certification at the same time. Let’s all sit for the exam same day. Um, you know, I think that is an easy way to get in where you have people who are similarly focused as you, so you could kinda do that. Now I am a little biased of of Salesforce mothership. I did get a lot of that insider knowledge when I was there for a few years. Um, but, um, I I think, overall, you know, try to get buy in from from leadership from your company in in in in how useful Salesforce is and being able to work with your team members in towards working for that one certification or two. I think that that’s always, uh, the easiest path, uh, you know, easiest path, uh, to try to get into the community pretty quickly is finding people who like what you’re what you like as well.

Speaker 0: Think again that mute button. Uh, thank you for sharing that, Nick. And hope I I see it resonating with a lot of people in the chat. So thank you again for joining us. Uh, thank you for, you know, being attentive. We’re gonna shift to another question. And I wanna ask Sarah, like I mentioned earlier, um, how do you engage with the community in order to stay up to date in, like, all the latest tech trends that are coming up? And how do you see it continuing to evolve?

Speaker 4: Yeah. For sure. I’m a big social media girly, so I I love following my favorite TikTokers and, um, LinkedIn thought leaders. That’s where I really stay up to date on not just what’s trending in the tech space, but also what’s trending in the people behavior space, whether it be so I’m a people manager, so how people are looking for career growth and how people are um, making certain buying decisions and then also what’s coming next in the ecosystem. Um, so those are my favorite place to look and just hear from colleagues and peers who are also in the community. Maybe it’s not just Salesforce, but also just kind of the time of career life that I’m in at the time. Um, I I see it evolving on the tech side as our purchase behavior evolves. I I think those go hand in hand. The more personal experience we crave as buyers and consumers, the more personalized options we’re gonna get on the tech side. We see it coming with AI. Tech is trying to help us get faster and more efficient with how we’re approaching consumer behavior, And I think that matches with our, like, craving for that instant gratification on the buying side too. Um, in addition to how, like, now we are trying to get, you know, more social, more interactive with each other. We’re gonna see that continue to evolve on the tech side too.

Speaker 0: 100%. Thank you, Sarah, for for joining us. Um, and it yeah. Social media, I think I I get all my, um, well, not all my news, but LinkedIn and, um, and TikTok. I see a lot of people on there, you know, making a name for themselves for sure. So thanks for, uh, sharing t