Join us as we explore one of Account Engagement’s newest and most powerful integration tools to manage marketing consent.
If you are feeling restricted by Account Engagement’s out-of-the-box inability to affect prospect data outside of the platform, then look no further than External Actions!
In this session, you’ll learn:
• About Pardot’s relationship with Salesforce’s consent management model.
• What the new Marketing App Extension and External Actions can bring to the table.
• How Apex – a mystery to many marketing users – can be used to bridge the gap between Pardot and Salesforce.
• The strengths and drawbacks of this approach.
Watch as we extend the reach of your marketing system to Salesforce CRM and beyond!
