All About the External Actions

Skill Level


Learning Track

API & IntegrationPardot

External Actions is a new, exciting Account Engagement feature that will supercharge your automations by enabling custom actions that make an external callout from within Engagement Studio as part of the prospect journey, opening up possibilities like sending an SMS text.

Come join my session to learn all about External Actions and walkthrough a few advanced External Action scenarios:

  1. Leveraging External Services to create an Integration to Twilio SMS.
  2. Execute sub-flows as part of your marketing journey.
  3. Create a prospect webhook to trigger a Zapier Zap.

About the Author

Christopher Cornett

Christopher Cornett is a Sr. Product Manager for Pardot, responsible for the developer experience. He has been with Salesforce for over two years and has over 8 years of technical product management.

Skip to content