External Actions is a new, exciting Account Engagement feature that will supercharge your automations by enabling custom actions that make an external callout from within Engagement Studio as part of the prospect journey, opening up possibilities like sending an SMS text.
Come join my session to learn all about External Actions and walkthrough a few advanced External Action scenarios:
- Leveraging External Services to create an Integration to Twilio SMS.
- Execute sub-flows as part of your marketing journey.
- Create a prospect webhook to trigger a Zapier Zap.