In this session, we’ll explore Account Engagement tracking with Salesforce Campaigns, and we’ll share best practices for setting up campaign hierarchies.
Attendees will learn how to leverage Campaigns for ROI and attribution. Then, we’ll top it off with a discussion of AI-driven analysis with Einstein Attribution.
Brandon is the President and Principal Consultant at Cypress Learning Solutions, a leading Salesforce Consulting Partner. With over 15 years of experience, Brandon specializes in Salesforce CRM, marketing automation, and AI-driven solutions. He is the creator of Reply Intelligence, a platform enhancing marketing and sales operations through intelligent reply management.
