Create A Great Welcome Email Journey In Marketing Cloud
The Marketing Cloud welcome email journey is considered one of the best ways to get new people engaged with your brand through email marketing. It’s often where the brand starts the relationship with prospects in hopes that they’ll continue to interact. When you create a great welcome journey, you put your best foot forward so […]
How To Audit Subscriber Activity For Marketing Cloud Journey Builder
Marketing Cloud Journey Builder’s reporting interface gives users the ability to view high-level statistics on journey performance and the overall volume of subscribers to reach each activity. However, the ability to gain a granular view of the specific step that subscribers are currently at within each journey is limited from the Journey Builder interface. This […]
Double Trouble or Double Awesome? Embedding Dynamic Content Within Itself
Marketers know how to leverage Marketing Cloud Account Engagement (Pardot) dynamic content features to add personalization to campaigns. But have you ever considered advanced use cases for Pardot dynamic content? As an organization continues to advance, the need or potential need for double-dynamic content becomes a reality. That means, you may find yourself embedding dynamic […]
A Beginner’s Guide To Administering Marketing Cloud Engagement
This session is for anyone new to the world of Marketing Cloud administration. You will learn about the foundational components of administering and managing a Marketing Cloud Engagement environment. Topics include, but are not limited to: Users Business Units Security Process Automations FTP Data You will walk away with knowledge to effectively manage your Marketing […]
Why Salesforce Admins Should Get To Know Marketing Cloud
Salesforce as a platform continues to evolve and enhance its capabilities. It is made up of a few clouds and the lines between them continue to blur. Marketing Cloud has traditionally been the furthest removed from its sibling “core” clouds. However, this is changing. Two of the bigger initiatives that are driving Marketing Cloud closer […]
Expanding Cross-Channel Marketing With Mobile Connect
Evaluating different marketing channels and interested in mobile messaging? We’ll cover Marketing Cloud’s MobileConnect, key considerations, preparation for the lengthy enablement process, and ways to incorporate SMS into your marketing plan. Download the workbook here
The Account Based Marketing Full Revenue Funnel
The underlying principle and key differentiator of account-based marketing is efficient and effective revenue growth, where the goal is to progress opportunities with right-fit accounts (rather than driving lead volume). As such, ABM programs can’t be measured with the traditional lead funnel. Because account based marketing emphasizes quality over quantity and touches every stage of […]
Not just for Customers: Use Pardot to Revolutionize New Hire Onboarding
We all know the power of a Pardot drip campaign to personalize B2B Customer Experiences, but have you thought about using Pardot to customize the new hire onboarding experience for your Internal Customers? Join Kate Lessard (Sales Operations Senior Manager) and Heidi Hodges (Senior Marketing & Communications Manager) from Woodruff Sawyer to explore the use […]
Using B2BMA as a Data Audit Tool
To understand what it’s truly capable of, take a tour of a custom-built Data Audit Dashboard. B2BMA dashboards help marketing users see the impact of their efforts while Sales can identify strong leads and build targeted account plans. But they can also be used as a tool to audit your data. In this session we’ll […]
Three Interaction Studio Features Marketers Should Look Out For
This session delves into the value that Interaction Studio provides to marketers (B2B and B2C). We’ll discuss Interaction Studio and its key capabilities with a focus on identity stitching and machine-learning based recommendations. In addition, the session covers: Integration capabilities with Salesforce products Three features that could benefit Marketers. Open-time email feature, which you can […]
