Ten Apps to Leverage Pardot’s Full Potential
Marketers using Pardot always want to rev up their tools to get the biggest bang for their buck. And luck is on their side with hundreds of applications working seamlessly with Pardot. So, let’s capitalize on it! As an ardent digital marketer, you may be using many apps to boost your ROI and market share. […]
Switching from Eloqua to Pardot
Eloqua and Pardot are two of the biggest marketing automation tools out there. Both focus on B2B relationships and provide advanced features to ramp up your email marketing and lead management, making them both ideal tools for businesses with specific needs. In this ParDreamin’ session, you’ll learn about why companies make the switch from Eloqua, […]
Supporting your Customer Success Team with Pardot
Pardot marketing doesn’t stop after a closed-won opportunity. Now is the time to team up with your Customer Support Team and build an onboarding journey that increases engagement through gamification. This session is for people who want to engage new customers to learn more about the service and/or product next steps. You’ll learn how to […]
Streamlining the Prospect Experience with Dynamic Content, HTML and Snippets
Are you tired of making the same email templates over and over again to just update a few sentences? Did you recently migrate from another marketing automation tool and now have to recreate all your whitepaper, case study, and content emails? Are you looking for a way to streamline that setup? Then this session is […]
Secrets and Mysteries of Campaign Influence
This session aims to demystify the workings of the four standard campaign influence models and what the auto association settings are for while at the same time unveiling many of the things that can trip up unsuspecting marketers. Topics explored include: What’s the point of campaign record types? How to use (and not use) the […]
Salesforce Campaigns: The Strategy Behind the Tool to Boost your Marketing Impact
In this session, we’ll share the steps you should take to achieve a successful Salesforce campaign management system and how to get everyone aligned with the goals of the Salesforce campaigns. You’ll learn how to: Ensure stakeholders receive expected reporting metrics Understand the business structure and marketing activity Prioritize and scope the project You’ll also […]
Roundtable: Birds of a Feather
It can be easy to get stuck in a rut while going about your day-to-day marketing activities. Our goal is to inspire attendees to think outside the box and push the boundaries on what’s possible with B2B marketing. Nothing helps you think creatively, learn new perspectives, and brainstorm innovative ideas better than talking to fellow […]
Quality Control & Testing in Pardot: The Path to Feeling Zen When Pressing “Send”
Would you like to feel cool, calm and collected the next time you launch a Pardot campaign? This session is for in-house marketers who want to learn how to make sure batch mailings go well and complex automations do what is intended. Consultants will hear how quality assurance can be an unexpected source of value […]
Pardot Roadmap
Join us as the Salesforce Pardot Product Team dives into the exciting product roadmap for 2022 and beyond. We’ll discuss all of the latest enhancements made available in the recent release, and talk about where the future of marketing automation is headed. You will learn more about the latest Pardot innovations and will receive in-depth […]
Opportunities in Salesforce: And why you may be doing it wrong
Following up on last year’s popular Leads discussion in the “And why you may be doing it wrong,” this time we tackle Opportunities in Salesforce. Something companies commonly come up with their own definitions of when implementing Salesforce, and then struggle when their pipeline reports make little to no sense later down the road when […]
