Why Nonprofits Are Embracing Marketing Cloud Engagement
Marketing Cloud can seem intimidating — but it can also deliver tons of value to nonprofits that tap into its declarative features. I help nonprofits of all sizes implement Marketing Cloud, and I’m on a mission to make it easier for organizations to take their fundraising, programs communication, memberships, and events management to the next […]
5 Essential Data Configurations For Marketing Cloud Engagement
Marketing Cloud Engagement is widely understood to be a powerful marketing automation platform. However, it’s easy to overlook just how many powerful features it provides to manage, segment, and personalize your data. In this session, we explore five data configurations you can implement in your Marketing Cloud Engagement account today to enrich your marketing strategy […]
How Salesforce Marketing Cloud Works With Consent Management Framework
Consent management is a fundamental part of every marketing solution. It’s also something you have to manage carefully. With Salesforce Consent Management framework, you can build a scalable and flexible model that suits your own business use cases. In this presentation, learn how we can incorporate the consent management objects from Salesforce CRM into Salesforce […]
7 Easy Tips For Effective Email Campaigns
You’ve got all the tools at your disposal to send gorgeous emails to people who want to hear from your brand. But none of that matters if the emails you send look and sound amateurish, or if your message is uninteresting or unclear. In this session, we look at easy steps you can take to […]
5 Next-Level AMPscript Tips For Hyper-Personalized Content
Get ready to unleash the power of Marketing Cloud with AMPscript to deliver custom one-to-one personalization. In this session, learn five ways to use AMPscript to deliver the ideal customer experiences. The methods we cover include options for customizing content, working with third-party links, pulling sales owner data, and making it easier for salespeople to […]
Harmonizing Your Data with Marketing Cloud Intelligence
Marketing Cloud Intelligence brings data together from multiple sources, and in this session we’ll boil down how to cleanly join it all together. Learn about the data model and mapping best practices to help you cleanly maintain your data in the platform.
Marketing Cloud As A Social Advertising Platform: Secret Cookie Weapon
Third-party tracking cookies are on their way out and first-party tracking is in. So, what are the alternatives? Using Marketing Cloud as a social media tool is one way to get around the changes. As the digital advertising landscape undergoes significant changes, we unveil the untapped potential of Marketing Cloud as a social advertising platform. […]
One Marketing Cloud Key To Rule Them All
Do Marketing Cloud contact keys, subscriber keys, and primary keys leave your head spinning? Are you concerned about duplicate contacts in your Marketing Cloud org? We’ll explore the various types of keys in Marketing Cloud and learn how to use one key to rule them all. Astro will walk us through the right processes and […]
Bringing An Architect Mindset To Your Marketing Tools
Being an architect is so much more than a job title. It’s a mindset. A way of thinking. Let’s demystify the architect’s mindset. We’re going to take a look at the basic principles of the well-architected framework and how we can apply this way of thinking to our marketing automation projects. You don’t need the […]
